On: Herbert Hofmann becomes director of product for lifestyle

Former Highsnobiety creative director Herbert Hofmann will now be responsible for the lifestyle products of Zurich-based sporting goods manufacturer On.

Hofmann announced his new position as director of product for lifestyle on the social media platform Instagram on Friday. At the beginning of the month, he had announced his departure from Highsnobiety after around eight years.

At the Berlin-based media and commerce platform, he most recently served as vice president creative. According to his LinkedIn profile, he joined the company in October 2018 as creative director and head of buying. Before that, he held this dual role at the Berlin-based fashion retailer Voo Store.