Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Pitti Uomo 110: Loud beats, quiet collections
On the grounds of the Fortezza da Basso, Florence, where temperatures surpassed 30 degree celsius, several brands blasted music at their neighbours simultaneously. Pitti Uomo 110 was loud, at least acoustically. The collections themselves were subdued in contrast. They were more minimalist and cleaner, with a focus on materiality and artisanal...
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Between suit and apron: Simone Rocha questions classic masculinity
Simone Rocha brought her first menswear collection to the grand stage of Pitti Uomo, reflecting on contemporary masculinity. On Thursday evening, the Irish designer presented her spring/summer 2027 looks as a guest designer at the Florentine menswear trade fair. The show took place in the magnificent theatre hall of the Teatro della Pergola. The...
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Mustang at Pitti Uomo: Ready for the next phase of growth
Mustang returns to Pitti Uomo. Following its debut in January, the German denim brand now aims to establish concrete partnerships and drive its international expansion. In an interview, CEO Andreas Baur discusses wholesale strategy, product development and his goals for 2026. You exhibited at Pitti Uomo for the first time in January and are...
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Poolside and problems: Pitti Uomo makes an energetic start to SS27
Pitti Uomo dived gracefully into the new season on Tuesday. For its 110th edition, the Italian menswear trade fair is themed around “the pool”, taking a momentary dip into cool waters amid summer temperatures before the industry's problems resurface. Italian menswear generated a turnover of 11.2 billion euros in 2025. This represents a 2.2...
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Trend expert Julian Daynov: “The loudest brands will not define the future”
The Pitti Uomo menswear trade fair is just around the corner, bringing with it the first insights for spring/summer 2027. Trend expert Julian Daynov explains what will shape the upcoming menswear season. He covers everything from new silhouettes and materials to the colour palette, and addresses how brick and mortar retail can regain relevance...
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Capelli Sport: Amateur football is our bread-and-butter business
The summer of football begins next week with the opening match of the men's World Cup, held in the US, Canada, and Mexico. US sportswear brand Capelli Sport will also be participating, equipping the national team of Cape Verde and distributing licensed products from the Fédération Internationale de Football Association (FIFA). In Europe, the...
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Danish brand Fine Chaos to close
Fine Chaos is closing five years after its launch and will celebrate one last time during Copenhagen Fashion Week. The Danish fashion brand, founded in early 2021 by Ludvig Isaksen and creative director Marc Møllerskov, will cease operations in August. Isaksen announced the news in an email to FashionUnited. “The vision we set for ourselves in...
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Haglöfs appoints new head of wholesale from Peak Performance
Swedish outdoor brand Haglöfs AB has appointed Marcus Grönberg to the role of global director of wholesale. Grönberg, who is based in Stockholm, will take up his new position effective June 1, Haglöfs announced on Friday. He brings more than 15 years of international experience in the sporting goods and fashion industries, spanning the...
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S.Oliver Group: QS brand director leaves group after 18 years
Benjamin Isenheim, brand director of QS, is leaving the S.Oliver Group. Isenheim, who has worked for the clothing company for more than 18 years in various roles, announced his departure on the professional networking site Linkedin on Friday. He most recently held the position of brand director for the QS brand from the beginning of 2022. He...
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Puma appoints Dennis Schröder as managing director Europe
Herzogenaurach-based sportswear company Puma has appointed Dennis Schröder as managing director Europe. Schröder will take on his new role from August 17 and will report to chief commercial officer (CCO) Matthias Bäumer, Puma announced on Thursday. He takes over the European business from Javier Ortega, who will “step down from his position” in...
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