Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Li-Ning ignites olympic flame in Milan
Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...
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Pitti Uomo: A fine fragrance emanates from Florence
This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...
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At Pitti, Shinyakozuka tells the story of the lost glove
At the latest Pitti Uomo, Japanese designer Shinyakozuka turned the Florentine runway into a poignant winter scene centered on the story of a lost glove. As models traversed a floor blanketed in artificial snow, the collection mirrored the quiet chaos of a winter storm. Snowfall was captured through intricate prints, patterns, and scattered...
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Hed Mayner arrives in Florence
Departing from his usual schedule in Paris, designer Hed Mayner arrived at Florence’s Santa Maria Novella station—just a stone's throw from the heart of the Pitti Uomo trade fair. This season, the menswear fair’s guest designer chose a location that mirrored his creative vision. Embodying the event’s central theme, “Motion,” Mayner invited...
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Pitti Uomo: menswear trade fair navigates travel challenges with positive start
Pitti Uomo remains “in motion”. The theme of the 109th edition, “Motion”, seemed to encourage visitors on the very first day of the Italian menswear trade fair. They were keen to discover the latest highlights from the autumn/winter 2026 collections. The exhibition features over 750 brands, nearly half of which are international. Attendees can...
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Ermenegildo Zegna appoints new chief innovation & AI officer
Ermenegildo Zegna has promoted Marco Barberini to group chief of staff officer and chief innovation & AI officer. Barberini announced his new role, which he took on at the beginning of the year, on the professional networking site LinkedIn on Thursday. He has been with the Zegna brand for almost eight years, which belongs to the Italian fashion...
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Puma appoints new vice president of global brand marketing
Puma has appointed Nadia Kokni to the role of vice president of global brand marketing. Kokni took over the marketing management role effective January 1, the Herzogenaurach-based sporting goods company announced on Thursday. In this position, she will report directly to chief brand officer Maria Valdes. In her new role, she will lead the global...
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Former Tory Burch executive Kerstin Dorst to lead Hugo Boss womenswear
Metzingen, Germany-based fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of senior vice president of womenswear. Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this position, she will report to Oliver Timm, chief sales officer at Hugo Boss. New head of womenswear comes from...
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Woodbird appoints new commercial director
Woodbird has promoted Jonas Reinhold Enghave to commercial director. Enghave, who was previously brand manager for the Danish streetwear brand, announced his new role on the professional networking site Linkedin on Tuesday. He has held the new position since the beginning of the year. He joined Woodbird almost four years ago as country manager....
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Levin Reyher joins Puma as European marketing head
Puma has appointed Levin Reyher as its new senior director of marketing for Europe. Reyher, who officially stepped into the role in November, announced his appointment on LinkedIn this Wednesday. “Puma is in a restart phase, fueled by the ambition and hunger to return to where it belongs: the podium of global sports brands,” Reyher stated. “You...
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