outdoor news and archive

Beyond Yoga launches new brand platform as it expands into a new product category

Los Angeles-based premium active lifestyle brand Beyond Yoga has launched a new brand platform and product category as it enters into its next stage of growth. The new brand platform, Seek Beyond, is a comprehensive system that connects retail, marketing, product, and community storytelling together. To mark the platform’s launch, Beyond Yoga...

People

Obermeyer names new CEO to drive brand evolution

American ski and outdoorwear brand Sport Obermeyer, founded in Aspen in 1947, has named Kris Kuster as its new chief executive officer as the brand targets a new vision for women and year-round expansion. Kuster, formerly chief executive officer of Mammut Sports Group AG and X-Bionic, succeeds Obermeyer’s founder, Klaus Obermeyer, who is the...

People

Icebug co-founder named president of European Outdoor Group

David Ekelund, the founder of Swedish footwear brand Icebug, has been appointed president of the European Outdoor Group (EOG). He joins the trade show organisation firm alongside a slew of other new executives and board members, marking a shift in leadership as EOG undergoes notable changes. Andrew Shand of outerwear brand Helinox has been named...

Fashion |In Pictures

Kathmandu unveils new jacket made with end-of-life car tyres

New Zealand-based outdoor brand Kathmandu has unveiled a new puffer jacket crafted from recycled plastic waste, including end-of-life car tyres, as the B-Corp-certified company continues to offer sustainable options for consumers. The Epiq SE jacket is a special edition of Kathmandu’s heritage puffer jacket made in partnership with Fulgar, an...

Fashion

Skechers debuts new collection with John Deere

Footwear and apparel brand Skechers has launched a new collection with work and outdoor brand John Deere. The collaborative collection includes footwear styles for men and children that blend John Deere’s heritage with Skechers' innovative comfort-driven technologies. Designed with agricultural professionals, construction workers, outdoor...

Retail|In Pictures

Arc’teryx's newest UK flagship focuses on circularity services

Canadian high-performance outdoorwear brand Arc’teryx places circularity front and centre in its newly opening UK flagship in Covent Garden. The relocated and upsized flagship, located at 41-42 King Street, marks the brand’s biggest store in Europe, spanning 8,000 square feet. It offers Arc’teryx’s range of technical gear, footwear, and...

Retail

Gramicci to open debut store in Covent Garden, London

Outdoor and lifestyle clothing brand Gramicci has selected Seven Dials in Covent Garden, London for its first-ever physical store. The US brand, known for its high-quality, minimalistic, hard-wearing, and functional outdoor fashion, will open its debut store in May. Located at 3 Earlham Street, the 1,400 square foot store will house the brand’s...

Retail

Adidas opens first Terrex store in Canada

Sportswear giant Adidas has opened the doors to its first ever Canadian Terrex store, located in Vancouver’s outdoor hub Kitsilano. Adidas Terrex is the company’s outdoor-specific brand that aims to “enable greater accessibility and inclusivity in nature through gear that inspires outdoor adventure” for outdoor sports like climbing, trail...

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Fashion

Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets

As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...

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Business

Eddie Bauer names new CEO

The Sparc Group has announced the appointment of Tim Bantle as chief executive officer of its brand, Eddie Bauer. Bringing two decades of experience to the team, Bantle has been tasked with charting the next phase of the outdoor brand’s growth journey. Namely, he will be overseeing the label’s mission of reaching a broader audience, while...

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Business

Eddie Bauer launches creator content platform

Outerwear company Eddie Bauer has launched a content platform dedicated to the brand’s creator community with the goal of empowering customers “to have meaningful outdoor experiences”. Eddie Bauer Stories, which is live through the brand’s main website, will feature user-generated, brand and archival content. As part of the launch, Eddie Bauer...

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Business

Eddie Bauer reveals sustainability plans for core categories

As part of the Sparc Group, Eddie Bauer has announced new benchmarks to improve the brand’s sustainability practices for its product categories, including apparel and gear. The roadmap supports the label’s mission to preserve national resources and environmental considerations, in reference to its buyer group of outdoor enthusiasts. Developed in...