Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection.

Launching October 18 in select stores and online, the Woolrich x Target collection features over one hundred items spanning apparel, accessories, home, gear, food, and beverage for women and men, with prices starting at 2 dollars and many pieces under 40 dollars.

"Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style," said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines, Target, in a statement. “I love how Target and Woolrich have worked together to create something that's fun and affordable."

Woolrich, "the original outdoor clothing company," has equipped adventurers since 1830 with durable designs, ranging from Arctic expeditions to contemporary streetwear. Target has built strong brand leadership through decades of strategic investment in owned brands and designer collaborations, partnering with nearly 200 designers over the past 25 years.

The collection blends Woolrich's heritage with Target's fashion-forward approach, drawing from Woolrich archives to incorporate original details, prints, and artwork. It includes reinvented classics alongside unique offerings such as an inflatable kayak, binoculars, mindfulness journals, and home goods. Notably, this marks Target's largest men's capsule in a limited-edition collection, featuring key pieces like the Adult Printed Landscape Zip-Up Fleece Jacket.

"For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage," said Heekyun Kim, Woolrich's creative director, in a statement. "This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all."

For the first time, Target Circle 360 members receive exclusive early access to three items, the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow, and Sheep Print Beanie, on Target.com from October 14 to 16 while supplies last. These pieces are not part of the main collection.

To celebrate the launch, Target debuts the "Adventure Is Wherever You Are" campaign, shot in New York City, while select stores feature dedicated Woolrich x Target shopping environments with buffalo check displays and textured designs.