Juicy Couture returns to the spotlight with a denim rebrand
When Juicy Couture’s velour tracksuit first swept through early-2000s America, it did more than define an era, it embodied one. The rhinestone-studded logo, the pastel palette, the unapologetic glamour of it all captured a moment when fashion and celebrity culture were becoming inseparable. For a time, it was the uniform of an aspirational...
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