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Webinar: Gen Z Reintroduced

The one-size-fits-all approach to Gen Z has failed. This generation isn’t a monolith—it’s a mosaic of values, identities, and emotional needs quietly reshaping entire markets. Join us as our Youth team explores the evolving needs behind these emerging identities—and what it takes to create authentic resonance in a market where identity is fluid,...

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From macho to corsages: The changing face of masculinity in AW26

While a few seasons ago the rise of a softer, and perhaps more feminine, image for menswear was clearly visible, there are now also clear trends that opt for the traditional image of masculinity. This was evident from the trend seminar for the AW26 season, presented by forecaster Edwin van den Hoek. Think, for example, of the focus on fitness...

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