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Amazon founder launches AI venture Project Prometheus, signalling potential shifts for retail and fashion

Jeff Bezos is returning to the chief executive role with a new artificial intelligence venture, Project Prometheus, a move that could reshape how technology flows into sectors including retail and fashion. According to The Times, the early-stage company has secured 6.2 billion dollars in initial funding, placing it among the world’s most...

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Fashion

Lululemon registers trademark name 'LULULEMON DUPE'

In an unexpected move, Lululemon Athletica Inc. has secured a trademark application for the name ‘LULULEMON DUPE’ from the US Patent and Trademark Office, highlighting a probable change in how the athletic brand tackles copycats. The Canadian brand secured the trademark on October 21, as first reported by The Fashion Law, after filing to...

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