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Fashion

Lululemon registers trademark name 'LULULEMON DUPE'

In an unexpected move, Lululemon Athletica Inc. has secured a trademark application for the name ‘LULULEMON DUPE’ from the US Patent and Trademark Office, highlighting a probable change in how the athletic brand tackles copycats. The Canadian brand secured the trademark on October 21, as first reported by The Fashion Law, after filing to...

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Business|In-depth

Does sustainability actually sell? The complex reality behind consumer behavior

Sustainability remains a key component for many consumers when considering a new purchase - until it is time to make the sale, that is. The ongoing gap between what consumers say they want and what they actually want and do with it could be hindering the uptake of sustainable practices - but is it truly up to the consumers? Sustainability and...

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