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Retail

Consumers predicted to spend record 38 billion US dollars this Mother's Day

This Sunday marks Mother’s Day, a global celebration that honors mothers and mother figures within families and friends as well as motherhood and maternal bonds. Dating back to the early 20th century in the United States, the day has evolved into a national holiday where it's common to give gifts to mothers in consumers' lives. And despite...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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