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Culture

Saks celebrates SNL legacy through retail storytelling

In a collaboration that bridges entertainment and luxury retail, Saks Fifth Avenue has transformed its flagship store windows into a nostalgic tribute to Saturday Night Live's 50-year cultural legacy, leveraging the iconic comedy show's brand equity to create a unique retail experience. The immersive installation, curated in partnership with...

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Fashion |In Pictures Featured

Christmas displays from around the world

With Christmas fast approaching, FashionUnited has rounded up the best of this year’s festive displays, from Sir Paul Smith’s takeover at Claridge’s in London to Selfridges maximalist take on the holiday season, Saks Fifth Avenue’s dazzling 100th-anniversary showcase in New York, Fenwick’s 12 Days of Christmas in Newcastle, Dior’s showstopping...

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