Serena Williams news and archive

Serena Williams designs kidswear with Janie and Jack

Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...

Culture

Jackie Kennedy’s wedding dress designer Ann Lowe to be subject of upcoming biopic

Ann Lowe, the American designer behind the 1953 wedding dress of Jackie Kennedy, is set to become the subject of a new biopic picked up by Sony’s TriStar Pictures. Currently dubbed ‘The Dress’, and initially reported on by The Hollywood Reporter, the production will detail how Lowe, often credited to have been the first Black woman to own a shop...

Fashion

Tennis icon Serena Williams launches inclusive makeup line Wyn Beauty

Tennis icon Serena Williams has unveiled her latest venture, Wyn Beauty, a makeup line inspired by her love for tennis and the spirit of victory. Developed in collaboration with Ulta Beauty and Good Glamm Group, Wyn Beauty reflects Williams' vision for inclusive beauty products, with her signature color, "Wyn Chartreuse," taking center stage,...

People

Serena Williams to receive the Fashion Icon Award at CFDA Fashion Awards

Tennis star Serena Williams will receive the Fashion Icon Award at the 2023 CFDA Fashion Awards presented by Amazon Fashion, marking the first athlete to win the prestigious award. The awards ceremony and gala dinner will take place at the American Museum of Natural History in New York on November 6. The Council of Fashion Designers of America...

Fashion |In Pictures

Serena Williams wears diamond-encrusted Nike look for US Open

Tennis legend Serena Williams, who is saying a farewell to the sport at this year’s US Open in New York, is wearing a diamond-encrusted Nike look inspired by figure skating. Williams, known for her bold tennis apparel on the court, won her first round US Open match wearing a diamond-encrusted look made by her sponsor Nike. Image: Nike In a...

Fashion Featured

Serena Williams jewellery line set to launch globally following US deal

Tennis superstar Serena Williams is launching her eponymous fine jewellery collection, Serena Williams Jewelry in Zales in the US. The Signet-owned diamond jeweller will become the sole retailer of Serena Williams Jewelry in the US from August 24. The collection includes more than 60 sparkling rings, necklaces, earrings, and bracelets set in 10K...

Fashion

Nike unveils the Serena Williams Design Crew collection

Working with ten upcoming designers, Serena Williams and Nike are set to launch a new collection of performance apparel, shoes and accessories to round out the first edition of the Serena Williams Design Crew apprenticeship program. The collection is set to feature jumpsuits, shorts, t-shirts, a collection of shoes and more, all designed for the...

Video

Video: Nike's 'Dream Crazier' female-focused campaign

Nike's girl power inspired "Dream Crazier" campaign featuring Serena Williams. Source: Nike, YouTube.

People

Poshmark appoints Serena Williams to board

Peer-to-peer second hand e-tailer Poshmark has appointed tennis champion and fashion designer, Serena Williams to its board of director. In a statement, Poshmark stated that Williams was a “natural fit” to join its board as the company continues to scale its social commerce platform as the tennis star has been an “advisor and investor in...

Fashion

Virgil Abloh designs Nike collection for Serena Williams

Tennis player Serena Williams has gathered million of fans worldwide not only for her performance on the court, but also for her sense of style. Who can forget the denim skirt she wore on the 2005 US Open, or the leopard-print dress from 2014? Now, she’ll return to Flushing Meadows wearing Nike pieces exclusively designed for her by Virgil...

Fashion

Serena Williams teams with Nike as she makes return to Wimbledon

Serena Williams is celebrating her return to the Wimbledon tournament in London with a brand new Nike sneaker. The star returned to the event this week, marking her first appearance at the competition since having her daughter, Alexis, last year (2017) and marked the occasion with her Nike Air Force 1 Strong and Sure shoe from NIKEiD. The...

Fashion

Serena Williams launches new clothing line of affordable looks

Serena Williams has debuted a direct-to-consumer collection that offers fans sports and evening wear at accessible prices. The collection titled 'S', features 12 items - including t-shirts, dresses, jackets, and underwear. Additional pieces are set to be released through the summer and fall. The items, which are labeled as being “Inspired by...