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Serena Williams teams with Nike as she makes return to Wimbledon

By Justine Browning


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Serena Williams is celebrating her return to the Wimbledon tournament in London with a brand new Nike sneaker.

The star returned to the event this week, marking her first appearance at the competition since having her daughter, Alexis, last year (2017) and marked the occasion with her Nike Air Force 1 Strong and Sure shoe from NIKEiD.

The special edition piece features an S graphic and a W logo in gold embroidery and can be purchased through the footwear brand’s website. Buyers can also customize their order.

The 36-year-old has enjoyed a 15-year partnership with the company, collaborating with them for several notable campaigns.

The new venture is Serena's second in as many months - in May, the tennis player launched a direct to consumer set of pieces directly from her own website. The 12-item collection features T-shirts, dresses, jackets, and underwear.

"My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women, who are living their best lives, or making it up as they go - kinda like me," she said in a statement on her website at the time. "Every woman's success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S."

The limited-edition sneakers are available at Nike.com and retails for 130 US dollars.

Photo credit: Nike
Serena Williams