Shapewear news and archive

In Pictures: Kim Kardashian’s Skims unveils Dolce&Gabbana collaboration

Skims, the shapewear brand co-founded by reality star Kim Kardashian, has unveiled a new collaboration with Dolce&Gabbana aimed at merging the two brands’ respective identities through “body-enhancing looks”. Among the limited edition collection are reinvented Dolce&Gabbana silhouettes that appear with the Skims logo, as well as the luxury brand...

Fashion

David’s Bridal launches debut shapewear collection

Wedding retailer David’s Bridal has launched its first-ever shapewear collection under the name Shapewear DB Studio. The collection, which is in line with the retailer’s aim to offer fitting solutions for all events, from weddings to proms, graduations, formals, and quinceañeras, is made from soft, breathable, yet compression fabrics chosen to...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

Yitty expands into swimwear with debut Shaping Swim collection

Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...

BusinessFeatured

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Fashion |In Pictures

Skims launches adaptive collection

Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...

Fashion |In Pictures

Victoria Beckham launches shapewear with VB Body

Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...

Fashion Featured

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...

Business

Global shapewear market expected to reach 3.7 billion by 2028

The shapewear market has continued to grow over the years due to lifestyle changes and cultural impact, and, according to a report by Research and Markets, it looks as though it will only maintain the expansion. The data platform has released its Shapewear Market Size, Share and Trends Report, which estimated that the global shapewear market is...

Fashion

Shapermint gives away free shapewear on National Shapewear Day

Shapewear retailer Shapermint has teamed up with Real Housewives of New York star, Eboni K. Williams, to celebrate National Shapewear Day. The brand’s week-long campaign ‘Celebrate Your Shape, Wear Confidence’ rounded out with a celebration of body positivity. The streets of New York were taken over by women in Shapermint shapewear riding a...

Retail

Kim Kardashian’s Skims Solutionwear launches online

After a high level of anticipation, along with an ample amount of controversy over its original name, Kimono—and a brand rename—Kim Kardashian’s Skims has officially launched online with a new website: Skims.com. The site officially launches at 9AM PST on Sept. 10, but customers eager to add these pieces into their shapewear collections can sign...

Fashion

Kim Kardashian announces new brand name for her shapewear line

Kim Kardashian’s upcoming shapewear line, initially named “Kimono”, is now called “Skims”, the reality TV star revealed on Instagram. Kardashian took a U-turn following backlash from Japanese consumers and personalities, including the mayor of Kyoto, Daisaku Kadokawa. She was accused of cultural insensitivity and appropriation, as kimonos are a...