Shapewear news and archive

Popilush to open debut store in Las Vegas

Shapewear fashion brand Popilush is set to open its first-ever brick-and-mortar store in the United States. Located at the Las Vegas North Premium Outlets, the debut flagship store will celebrate its grand opening on August 2. Spanning 3,000 square feet, the new store will feature the complete Popilush collection, including its size-inclusives,...

Fashion

Popilush teams up with Angela Simmons for limited-edition collection

Shapewear fashion brand Popilush has partnered with entrepreneur and TV personality Angela Simmons to create a limited edition, collaborative collection. The collaboration came about when Simmons discovered the brand while on vacation. Inspired by how pieces from the brand made her feel, she reached out to Eve DeMartine, CEO and founder of...

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Fashion |Interview

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

Fashion

Calvin Klein expands into shapewear

Calvin Klein has unveiled its first shapewear collection, expanding on its existing foundations in underwear to a new realm. Calvin Klein Shapewear brings together what the brand describes as “innovative shaping solutions” with its “signature sensuality” through both basic pieces and fashion-forward designs. Among the foundational items in the...

Fashion

Spanx launches denim sculpting collection with Lycra FitSense

Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...

Fashion |In Pictures

In Pictures: Kim Kardashian’s Skims unveils Dolce&Gabbana collaboration

Skims, the shapewear brand co-founded by reality star Kim Kardashian, has unveiled a new collaboration with Dolce&Gabbana aimed at merging the two brands’ respective identities through “body-enhancing looks”. Among the limited edition collection are reinvented Dolce&Gabbana silhouettes that appear with the Skims logo, as well as the luxury brand...

Fashion

David’s Bridal launches debut shapewear collection

Wedding retailer David’s Bridal has launched its first-ever shapewear collection under the name Shapewear DB Studio. The collection, which is in line with the retailer’s aim to offer fitting solutions for all events, from weddings to proms, graduations, formals, and quinceañeras, is made from soft, breathable, yet compression fabrics chosen to...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

Yitty expands into swimwear with debut Shaping Swim collection

Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...

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Business

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Fashion |In Pictures

Skims launches adaptive collection

Kim Kardashian’s shapewear brand has launched a new adaptive collection to make its range accessible for even more body types and sizes. The adaptive collection aims to address a gap in the accessibility market with each Skims piece, including a bralette and briefs, featuring closures located towards the front of the garment and body for...

Fashion |In Pictures

Victoria Beckham launches shapewear with VB Body

Victoria Beckham has entered the shapewear market with the launch of VB Body, described as a permanent capsule collection created to “flatter the body” and to be worn under clothing, or on its own. In the press release, the British designer states that VB Body was conceived as a capsule of pieces to be “both foundational and a statement”. It...