Shein news and archive

Shein reportedly acquiring Everlane in 100 million dollar deal

Online fast fashion giant Shein is set to acquire US apparel brand Everlane from majority owner L Catterton in a deal valuing the retailer at approximately 100 million dollars, according to a report by Puck News published on Sunday, citing sources familiar with the transaction. Reuters also reported the development, citing the Puck News article....

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Brazil eases tax burden on cross-border e-commerce ahead of elections

Brazil's president, Luiz Inácio Lula da Silva, repealed a tax on Tuesday on purchases under 50 dollars made through e-commerce platforms such as China's Shein or Temu, a move aimed at consumers just months before seeking re-election. In 2024, Lula had decreed a 20 percent surcharge, known as the "taxa das blusinhas" (blouse tax), on these...

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Copyright trial begins: Shein accuses Temu of infringement on ‘industrial scale’

The two-week copyright trial between Shein and Temu kicked off in the UK’s High Court today, unveiling rising tensions over business rights between the online Chinese retail competitors. According to Reuters, Shein accused Temu of copyright infringement on an “industrial scale”, while Temu countered that Shein’s legal pursuit was merely an...

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Irish watchdog launches investigation into Shein over customer data handling

An Ireland-based watchdog has launched an investigation into Infinite Styles Services Co. Ltd., the Irish arm of Shein, over concerns of its handling of EU customer data. The Data Protection Commission (DPC) has opened the investigation under the Data Protection Act 2018, and has said it will examine how Shein Ireland transfers personal data of...

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Shein partners with THG Fulfil to boost UK marketplace offering

Shein has expanded its UK marketplace capabilities through a new partnership with THG Fulfil, aimed at improving services for local brands and retailers. The update looks to introduce a more integrated system for UK sellers using the Shein Marketplace, which launched in the region in 2024. The platform allows brands to list products and access a...

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Do Zara and H&M generate 12 times more textile waste than Shein?

As the 2026 legislative debate centres on implementing decrees for the law against ultra-fast fashion, a field study challenges our assumptions. The primary burden on the circular economy does not currently stem from new digital players, but from legacy brands. The saturation of recycling channels is linked to this long-established production...

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‘Loi Violland’, France's anti-fast fashion law: Brussels hits the brakes again

France's ambitious ‘anti-fast-fashion law’ (Loi Violland) is in limbo. Although the French Senate approved the law in 2025, the European Commission (EC), which had already raised objections last September, vetoed it again in April. Brussels argues that the law disrupts the principles of the European single market and is discriminatory, as stated...

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E-commerce: China issues new guidelines to regulate platforms under EU pressure

Just days after a historic visit from a delegation of nine MEPs, Beijing published new national strategic guidelines on Monday, April 6, 2026. Amidst reinforced customs duties and a push for “harmonisation with international rules”, China is reforming its ultra-fast fashion model, which has become a major issue in economic diplomacy. Trigger:...

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EU to fine e-commerce platforms importing harmful items

EU states and lawmakers struck a deal Thursday to give the bloc the power to slap fines on online platforms importing unsafe items into the European Union. The measure is part of wide-scale reforms to the EU's customs rules, including an EU-wide handling fee on products bought outside the 27-nation bloc, as Brussels steps up its efforts to stem...

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Greenpeace accuses Shein of selling contaminated products in EU

The environmental organisation Greenpeace has accused Chinese fashion retailer Shein of continuing to sell harmful products in the EU despite warnings. “Shein's audacity is shocking. The company promises to protect consumers before the EU Parliament, yet in reality, it continues to sell heavily contaminated products,” said Moritz Jäger-Roschko,...

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Texas Attorney General sues Shein for selling toxic products & exposing Texans data to the CCP

Attorney General Ken Paxton has filed a lawsuit against Chinese fashion giant Shein for allegedly selling toxic products to consumers and compromising their data privacy. The fifth anti-CCP lawsuit that Paxton filed over the course of four days argues that Shein US Services LLC and its related companies are using “deceptive practices”, including...

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Shein to open in provincial BHV stores this Wednesday, following Paris debut

Initially announced for late 2025, Shein stores are opening this Wednesday in four provincial BHV department stores. The rollout comes four months after the outcry caused by the brand's first permanent store opening at BHV Marais in Paris. These openings in French cities Limoges, Angers, Dijon, Grenoble and Reims stem from a partnership unveiled...