Shein news and archive

Paris urges Brussels to take action against Asian platform Shein

Paris, November 6, 2025 (AFP) - The European Commission “must take action” and sanction the online platform Shein, which is “clearly in breach of European regulations,” urged the French minister of foreign affairs on Thursday. “It has been three years since the regulations were adopted; the European Commission must take action,” stated Jean-Noël...

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France suspends operations of online platform Shein

France has temporarily suspended the operations of the low-cost online platform Shein. At the direction of prime minister Sébastien Lecornu, the government has initiated proceedings to suspend Shein's site until the platform can demonstrate to the authorities that all its content complies with French laws and regulations, the Ministry of Economy...

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Shein opens first physical store in Paris, drawing bargain hunters to BHV

Paris - Out of “curiosity” or because “it’s cheaper”, customers began to gather outside the department store on Wednesday. They were waiting for the opening of the Shein store at BHV in Paris at 1pm, despite the controversies surrounding the Asian giant's practices. UPDATE France suspends operations of online platform Shein “My husband doesn’t...

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Cost per wear: How this economic indicator could finally counter ultra-fast fashion

For about five years, environmental advocates and fashion professionals have watched with dismay at the queues generated by the opening of each Shein pop-up store. Campaigns and actions to inform about the environmental damage caused by the fast fashion giant do not seem to tarnish the success of this player, which primarily attracts customers...

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Shein prepares to open a store in Paris' BHV Marais

The Asian ultra-fast fashion giant Shein, criticised for its practices, will open its first-ever permanent physical store in the world at BHV in Paris on Wednesday. The announcement was made on Friday on Instagram by Société des Grands Magasins (SGM), the owner of BHV. The brand, whose factories are mostly in China, will offer its thousands of...

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Copyright: online retailer Nelly appeals Shein ruling

The Swedish Nelly Group, a publicly listed online fashion retailer in the Nordic region, has appealed the recent ruling in its legal dispute with Chinese fashion giant Shein. The case began in 2023 when Nelly discovered that Shein had used more than 30 of the company's product images without permission. Although Shein removed the images after...

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Disneyland Paris cancels BHV Christmas project over Shein partnership

Disneyland Paris is cancelling its Christmas project with BHV following the announcement of a partnership between the platform Shein and the Parisian department store. The theme park confirmed the news, originally reported by Le Parisien, to AFP on Thursday. Disneyland Paris is France's most visited theme park. It was scheduled to install a...

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Shein’s US Momentum stalls as De Minimis tariff exemption ends

Ultra fast fashion retailer Shein’s meteoric growth in the US has suffered a sharp deceleration following the Trump administration’s decision to rescind the so-called de minimis tariff exemption on August 29. According to Bloomberg’s Second Measure transactional data, observed US sales for Shein fell by about 8 per cent year-on-year in...

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French department store operator dropped by investment bank following Shein collab

French department store operator Société des grands magasins (SGM) has seen its deal to acquire the property of the Parisian department store BHV Marais collapse after its new partner, fast fashion giant Shein, caused the withdrawal of a key state-backed investor. SGM, which operates BHV, has condemned what it calls “political pressure” but...

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Shein announces opening of permanent stores in France, a world first

Paris - Asian platform Shein has chosen France to open its first permanent physical stores, a world first. The brand claims this is a “commitment to revitalising city centres”. Shein is regularly accused of unfair competition for flooding the market with discount products sold online. Six boutiques will open “from November”, first within BHV...

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Pimkie becomes a pariah: Brand excluded from French fashion federations

Paris - The Federation of Clothing Retailers (FCA), a member of the Alliance du Commerce, announced on Friday the "unanimous" exclusion of French brand Pimkie, following its partnership with the controversial Asian brand Shein, according to a press release. The fast-fashion giant Shein, "whose model is based on circumventing the rules and unfair...

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Shein seals partnership with Pimkie, sparking controversy in French fashion

Leading global fast fashion retailer Shein has entered into a strategic partnership with French womenswear brand Pimkie. Founded in 1971, the label will be sold internationally through Shein's marketplace. This cooperation also marks the launch of Shein Xcelerator in France. This is a programme designed to support emerging and established brands...