Shein news and archive

Shein to reportedly confidentially file for Hong Kong IPO

Fast fashion giant Shein is believed to be planning to confidentially file a draft prospectus for a Hong Kong IPO. This is according to three sources for Reuters, one of which said the filing could be submitted as soon as this week. Two sources said that, if approved, Shein’s intention to file confidentially would be a waiver of one of the main...

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Shein launches limited-edition Baby Shark collection

Chinese ultra-fast fashion giant Shein has partnered with The Pinkgong Company to create and launch a limited-edition Baby Shark collection. The Baby Shark x Shein collection marks the 10-year anniversary of Pinkfong's Baby Shark and features styles for the entire family inspired by the underwater world of Carnivore Cove. Featuring bold hues,...

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Shein accused of manipulating customs declarations in UK Lawsuit

Mere days after 25 European consumer organisations filed a complaint against Shein over misleading practices at the beginning of the month, the Chinese ultra-fast fashion giant finds itself in the crosshairs again. This time, the online shopping giant faces a High Court lawsuit with documents accusing it of “manipulating customs declarations for...

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France consumes more new fashion than ever amid transition to circularity

Purchases of new clothing, footwear and household linen reached a record high in France in 2024, with an average of 42 items per person, the organisation Refashion revealed at a press conference on Tuesday. In 2024, 3.5 billion new pieces were purchased, or 10 million per day, Vanessa Gutierrez, head of studies at Refashion, the body tasked by...

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Shein reportedly intends to sell ‘India-made’ clothing within a year

Chinese fast fashion giant Shein is believed to be looking to accelerate its supply chain operations in India alongside its current partner in the region, Reliance Retail. The duo are reportedly aiming to initially sell “India-made” Shein products via its British and US website within the next six to 12 months, according to sources for Reuters....

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25 consumer organisations file complaint against Shein over misleading practices

Twenty-five European consumer organisations have lodged a joint complaint against Chinese fast-fashion giant Shein, accusing the company of misleading consumers and promoting overconsumption through manipulative design elements on its website and mobile app. The complaint, addressed to European regulators, alleges that Shein employs so-called ‘...

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Shein reportedly eyeing Hong Kong listing as London IPO plans halt

Shein is seemingly changing course. The Chinese fast fashion giant is believed to now be looking to Hong Kong for its initial public offering (IPO) after plans to list in London grinded to a halt. According to sources for Reuters, Shein has turned to Hong Kong after it failed to get Chinese regulators to approve of its London Stock Exchange...

Fashion

Shein increases product safety tests after EU criticism

Shein has increased the number of product safety tests it carries out, the company stated in a press release. This appeared to be a direct response to the criticism the EU previously levelled at the Chinese e-tailer. The EU reported that Shein was violating consumer rights, including in the area of product safety. The Chinese giant reported that...

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Is Shein’s carbon neutrality pledge a drop in the ocean?

Shein, the global ultra-fast fashion behemoth known for releasing thousands of new styles weekly at rock-bottom prices, announced this week that its climate targets have been officially validated by the Science Based Targets initiative (SBTi). The retailer has pledged to reach net-zero greenhouse gas emissions by 2050, with interim targets that...

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European commission demands action from Shein for consumer rights violations

The European Commission and various national watchdogs from EU member states are urgently calling on Shein to respect consumer protection laws. The call follows an investigation by the Consumer Protection Cooperation (CPC), which concluded that the Chinese retailer Shein was violating several laws. The CPC wants the retailer to correct the...

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Trump maringally lowers US tariff barrier for Temu and co.

Even after the temporary easing of the trade dispute, Donald Trump continued to make business difficult in the US for Chinese online retailers like Temu and Shein. Until recently, they benefited from the fact that goods deliveries with a value of less than 800 dollars were exempt from tariffs. Since the beginning of May, however, a tariff of 120...

Fashion

Shein Marketplace bans fur and exotic animal skins

Chinese fast-fashion giant Shein has banned the sale of fur and wild-animal skins across its online marketplace platform, adding third-party sellers to its company-wide policy. Shein’s updated ban covers any items made from the skins or feathers of all animals considered to be “exotic”, including ostrich feathers, alligators, and snakes. The...