Shein launches its new cooperative logistics service in Europe, starting from Spain

Madrid – Shein continues to scale and deepen its operations as a global marketplace. This time, it is introducing its new cooperative logistics service in Europe, starting from Spain. The company presents this solution as a new tool for sellers on its platform. It promises to help them grow within and expand into new European markets.

According to Shein's management in Spain, managing international shipments is a critical issue for companies on its marketplace looking to sell their products and grow in other countries. To address and streamline these challenges, the company announced the launch of its new “Cooperative Logistics” service this Wednesday, October 14. This solution will provide all its sellers with access to a network of specialised logistics operators. Through them, sellers can access various transport options tailored to the destination and route required for their shipments. Sellers can contract these logistics services for selling products on the marketplace either physically or online, depending on the logistics operator selected for each sales process and/or commercial route.

“We want to help the companies on our marketplace turn access to new consumers into growth opportunities,” highlights Carmen Cuadrado, director of Shein's marketplace in Spain. “To do this, support must go beyond commercial visibility and include practical aspects like logistics.” She adds, “with ‘Cooperative Logistics’, we facilitate the management of shipments between European markets, allowing sellers to dedicate more time to developing their offer and serving their customers.”

Expansion to other European countries

Available from this October for Spanish sellers on Shein's marketplace, the e-commerce platform has already announced that this new logistics service will be progressively introduced and made available to its marketplace sellers in other European countries as well. The company has begun introducing this new integrated logistics solution in the region, starting from Spain. This move clearly signals its intention to continue strengthening its marketplace and consolidating it as a key hub for online shopping in Europe. This applies not only to Shein's own products but also to those from third-party sellers.

For the initial implementation phase in Europe, agreements have been signed with leading logistics operators such as GLS, FedEx and CTT. Through these operators, sellers will be able to access key logistics routes covering Spain, Germany, France, Italy and Portugal. It is presumed that Shein will begin expanding this new logistics service in these countries. As previously mentioned, the service is presented as another tool the company “provides to its marketplace sellers to manage their shipments to other European markets” and to help them both grow and “access new markets.”

“When a company expands into new markets, it needs a logistics solution capable of supporting its growth and adapting to the specific characteristics of each destination,” notes Carmen Hidalgo, director of international sales for Spain at the logistics company GLS. To address these dynamics, she points out, “our collaboration with Shein and the increase in the number of routes we operate from Spain to Germany, Italy and France expand the options available to marketplace sellers. It allows them to leverage GLS's international network to continue developing their business in Europe.”

Presentation in Madrid, in partnership with the Chamber of Commerce

Reflecting its nature as a tool for companies that participate and sell their products through its marketplace, Shein presented the new solution to a select group of commercial partners before its official launch. The event was held on October 7 at the Palacio de Santoña in Madrid. It was organised in collaboration with the Madrid Chamber of Commerce as part of an ongoing partnership between the two entities. The partnership aims to familiarise businesses with the realities of e-commerce and provide solutions for internationalisation.

The event was titled “Inside the Shein marketplace: how the platform works and how to leverage each phase to internationalise your business.” It directly addressed the dynamics of the company's marketplace. During the meeting, “the different phases that can help companies develop their business on the platform were discussed.” These phases range “from product onboarding and operational management to positioning, commercial visibility and growth strategies.” According to Shein's management in Spain, the event offered “a practical overview of how the platform operates.”

“Marketplaces can provide companies of all sizes with access to international customers and markets,” highlights Luis Domínguez, international trade advisor at the Madrid Chamber of Commerce. From this perspective, he adds, “events like this offer a practical understanding of how these platforms work and what commercial, operational and logistical aspects companies should consider before integrating them into their international strategy.”