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Fairs

Shift founders buy out Modefabriek fellow shareholders

Modefabriek has been acquired by Rick van Rijthoven and Lucel van den Hoeven, the founders of the fashion trade show Shift. The pair have been involved with the trade show organisation since Modefabriek's inception and have now acquired the remaining shares in the company, Van Rijthoven confirmed to FashionUnited. The two industry experts are...

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Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

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