Shop-in-Shop news and archive

Bath & Body Works to offer its products in more than 600 college campuses nationwide

Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...

Retail

Indochino & Nordstrom expand partnership with five new shop-in-shops

Vancouver-based custom apparel brand Indochino and US department store chain Nordstrom are expanding their partnership with the opening of five new Indochino shop-in-shops. The new openings bring the total number of Indochino retail locations within Nordstrom stores to 33, increasing the made-to-measure brand’s reach to more than 90 percent of...