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Fashion

Martha Stewart launches science‑led skincare brand amid celebrity beauty boom

Lifestyle icon Martha Stewart is entering the prestige skincare arena with Elm Biosciences, a pared‑down dual format line developed alongside board‑certified dermatologist Dr Dhaval Bhanusali. The brand, launching direct‑to‑consumer in the UK and US this September, debuts with two clinically targeted products: the A3O Elemental Serum at 135...

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Business

E.l.f. Beauty acquires Hailey Bieber's Rhode in billion dollar deal

E.l.f. Beauty, the publicly listed U.S. cosmetics company, has signed a 1 billion dollar agreement to acquire Rhode, the direct-to-consumer skincare brand founded by model and influencer Hailey Bieber. The deal marks a major push by e.l.f. into the prestige skincare space and reflects the brand’s ambitions to expand into new retail channels,...

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