Michael Costello launches debut swimwear collection
Luxury designer Michael Costello has launched a debut 14-style swimwear collection as an expansion to his exclusive line with Revolve. Michael Costello, known for his sexy designs on the red carpet, as worn by the likes of Beyoncé and Jennifer Lopez, has brought that sexy aesthetic to his swimwear collection featuring sheer cover-ups,...
Jul. 16, 2020
COS Swimwear Edit
COS SWIMWEAR EDIT The COS swimwear collection features a range of timeless pieces that last beyond the season, utilising recycled fabrics such as Nylon which uses less energy and fewer chemicals than conventional nylon. Colourways include ice blue, orange and forest green. Available at cosstores.com/
May 20, 2020
Maisonette introduces new swim collection with Agua Bendita
Maisonette, the premier online shopping destination for children’s apparel is adding a new brand to its swimwear offerings: Agua Bendita. Made exclusively for the retailer’s Mommy and Me collection, the capsule collection features handmade swimwear featuring bright and vibrant printed dresses for women and children. Combining the expertise of...
Feb. 21, 2020
Nike launches modest fashion swimwear with 'Nike Victory Swim'
The Nike Victory Swim collection has been developed so that athletes have all the freedom of movement they have with other swimsuits, but the body remains covered. The collection consists of the Full-Coverage Swimsuit, Swim Hijab, Swim Tunic top and Swim leggings, according to the press release. The inspiration for the collection came from the...
Dec. 11, 2019
Puma launches first swim collection since 2016
Sportswear brand Puma is returning to the pool in 2020 with its first swimwear collection since 2016. The swimwear range will be available for both men and women and will cater for the “committed hobby athlete and those who just want to look their best by the water,” explained Puma. Launching in February 2020, the collection will include...
Oct. 14, 2019
La Vie en Rose enters China with store opening and Tmall launch
La Vie en Rose has announced it is expanding to China as it moves forward with ambitious plans to double its size and profitability by 2022. The Canadian speciality lingerie and swimwear retailer is opening its first sale point in China, in Guangzhou's PO Park shopping mall, scheduled for 30 August, with plans to open several physical locations...
Aug. 16, 2019
Lounge showcases debut swimwear collection
British underwear and apparel brand Lounge debut their first-ever swimwear collection as part of Miami Swim Week’s Art Hearts Fashion showcase. As one of the few British swimwear brands at the annual swimwear trade show, Lounge highlighted inclusivity on the catwalk featuring emerging models through to Instagram famous names including the likes...
Jul. 18, 2019
Video: Evolution of the bikini over the past 100 years
Take a look at the last hundred years of bikinis, from the invention of two-piece bathing costumes in 1913, to the first string bikini created by French designer Louis Réard in the 1940s, to the high-cut bikini bottoms of the 1980s, see how women's two-piece swimwear as changed over the century. Source: Glamour, YouTube.
Jun. 18, 2019
Europe’s swimwear and beachwear market share revenue to surge by 2025
New York – The swimwear and beachwear niche is thriving, with new research forecasting this market’s share revenue to surge to 7,586 million dollars by 2025. The latest report by Zion Market Research on swimwear a beachwear market, ‘Europe Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2026’ explores the changing competitive...
May 15, 2019
New British-made sustainable swimwear Naeco launches
Avid kite surfer and scuba diver, Zak Johnson, has launched a new line of British-made luxury swimwear for men made from recycled ocean plastic. Johnson states that seeing first-hand the devastation that plastic contamination is causing to the ocean’s ecosystem drove him to launch a swimwear line of fashionable beachwear that combined “stylish...
Mar. 18, 2019
Victoria’s Secret to relaunch swimwear
Struggling lingerie brand Victoria’s Secret is bringing back its swimwear range, discontinued in 2016. Stuart Burgdoerfer, CEO of the label’s parent company, L Brands, said in an earnings call that swimsuits will be relaunched in the spring of 2019. But swimwear is not the only product category Victoria’s Secret will go back to. “We’re going to...
Nov. 21, 2018
Video: Stello Miami Resort 2019
Stello Miami Resort 201, Miami Swim Week. Source: FF Channel, YouTube.
Aug. 13, 2018