Swimwear news and archive

Seafolly to open debut US flagship store in Corona Del Mar, California

Australian swimwear brand Seafolly is set to open its first-ever flagship store in the United States as part of its retail expansion. Slated to open on August 7 in Corona Del Mar, California, the opening comes as Seafolly continues to invest in strengthening its brick-and-mortar footprint. Located at 932 Avocado Avenue, the brand selected this...

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Business

Swimwear market rides a wave of growth in 2025

The global luxury swimwear market is experiencing notable growth this year, driven by renewed consumer interest in holiday attire. According to exclusive data from the Joor platform, sales increased by 14 percent in the first half of 2025. This performance is explained by a 4 percent rise in volumes sold and a 15 percent increase in the weighted...

Fashion |In Pictures

Adidas launches swimwear collection with Tom Daley

German sportswear brand Adidas has launched a knitting-inspired swimwear collection in collaboration with British champion diver and long-term partner Tom Daley. The four-piece swimwear collection blends Daley’s “bold and confident personal style with his passion for knitting,” and features an adjustable thin-strapped swimsuit, two-piece bikini,...

Fashion |In Pictures

Zandra Rhodes unveils swimwear collaboration with Oceanus

Legendary textile and fashion designer Zandra Rhodes, known for her bright prints, has unveiled a new collection in collaboration with luxury swim and resortwear brand Oceanus, which makes its pieces from recycled materials. Rhodes worked closely with Hannah Attalah, founder of Oceanus on the high summer 2025 collection, which reimagines three...

Fairs

Paraiso Miami Swim Week generates over 75 million USD in economic impact

Paraiso Miami Swim Week, one of the leading organisers of Miami Swim Week, reportedly generated over 75 million US dollars at its 21st season. Taking place from May 28 to June 1, the event included more than 100 runway shows and 20 satellite events, attracting hundreds of buyers and editors from across the globe. In total, Paraiso Miami Swim...

Fairs

La Plage Riviera: a new trade show for swimwear launches in Nice, France

Nice - In a groundbreaking move, My Fashion Agent, the company behind La Plage Miami and La Plage Los Angeles, is launching a new trade show, La Plage Riviera. It will be held from August 30 to September 1, 2025, on the French Riviera, in Nice, at number 12 on the iconic Promenade des Anglais, near the airport. La Plage Riviera has adopted a...

Fashion

Ibiza Swim Week strengthens international presence in second edition

Last Friday, Ibiza hosted the second edition of Ibiza Swim Week, an event that continues to carve out its place in the international swimwear fashion calendar. The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop. This year, the number of participating brands...

Fashion |In Pictures

Roberto Cavalli launches swimwear collaboration with Skims

Italian luxury fashion house Roberto Cavalli has unveiled a limited-edition swim collaboration with American bodywear brand Skims. Launching on June 27, the Roberto Cavalli Skims collection infuses the vibrant colours and exotic prints of the renowned Italian fashion house with Skims’ signature swimwear, chiffon cover-ups and accessories...

Fashion |In Pictures

Key trends at Paraiso Miami Swim Week SS26

Running from May 28 to June 1, 2025, the 21st annual edition of Miami Swim Week featured an action-packed schedule with over 100 runway shows and 20 satellite events. Hundreds of buyers and editors from around the world descended upon Miami Beach to witness the latest in swim and resort wear for SS26. One highlight of Miami Swim Week was the...

Fashion

Cupshe unveils collaboration with influencer and reality TV star Kelsey Anderson

Vacation lifestyle brand Cupshe, known for its swimwear and apparel, has unveiled a collaboration with fashion influencer and ‘The Bachelor’ season 28 winner, Kelsey Anderson. The limited-edition ‘Cupshe x Kelsey Anderson: Summer Postcards’ collection will debut in two parts, with the first drop available now and the second launching on May 31....

Fashion

Sheep Inc. launches world's first swim shorts made from 100% natural materials

London-based knitwear brand Sheep Inc. has launched the industry’s first-ever swim shorts to be made entirely from natural materials, the Merino Swim Shorts. Made from 100 percent ZQ-certified Reda Active Merino wool, the swimming shorts are lined with a biodegradable mesh and are completely free from plastics and microplastics, according to a...

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Fashion |Exclusive

Exclusive: Paraiso Miami Swim Week gears up for 21st edition amid swimwear showdown

Miami Swim Week is swiftly rolling round, with the Magic City once again deep in preparations for the annual event. Set to take place from May 28 to June 1, 2025, the swim week is preparing for what is to be another scorching pre-summer party, this time with some new additions to the sun soaked agenda. Paraiso Miami Swim Week, one of the leading...