trend forecasting news and archive

Target leverages Gen AI to accelerate production and trend forecasting

The American value retailer is looking to move faster than ever before to engage with shoppers where trends emerge, as data from the HubSpot Consumer Trend Report 2024/2025 found that 85 percent of Gen Z and Millennials want to purchase trending products within 24 hours of seeing them on social media. Target has invested in new tools, such as...

Member

Fashion

Trends for 2025: The Color Purple, Cowboy Boots & Play on Proportions

As the year draws to a close, style, and trend forecasters, have been hard at work analyzing data to predict what some of the hottest styles and trends in fashion will be in 2025. Shaped by pop culture, mainstream media, consumer habits, runway designer looks, and even political shifts, it seems like we're in for a year of cowboy-themed looks,...

Featured

Fashion

What we’ll wear in 2024: 8 key trends from Stitch Fix

In an industry that is forever evolving, trends are as fast-paced as ever before. As the end of the year looms in sight, many companies are looking for ways to stay ahead of the curve. Enter Stitch Fix, whose annual trend report is here to help brands and retailers identify some of the most sought-after-fashion trends for 2024. Driven by...

Featured

Fashion

Does the fashion industry still need trend forecasters?

For years trend forecasters held an unrivaled position in the fashion industry. Brands from the luxury heritage labels to global mass market giants looked to them for direction on the road ahead. Trend consultancy agencies such as Peclers Paris or Trend Union produced lavish tomes of seasonal inspiration, each page containing beautiful...

Fashion Partner Content

Understanding trends and which design elements are hot and not

The Eternal Table of Design Elements by Christine Boland Each season certain design characteristics come and go. In order to help understand which ‘elements’ play the leading roles and how they alternate with each other per season (and to subsequently translate them into your business), trend analyst Christine Boland has developed an innovative...

Fashion Partner Content

Christine Boland: from forecast to reality

Which forecasted trend for FW21 is actually making it big on the highstreet? Trend analyst Christine Boland gives a retrospective review. In ‘Alchemy of the Times to Come’ forecast for AW2021, one of the four trends I foresaw, based on the current social developments and international catwalk shows, was Poetic Heritage. It demonstrates how we...

Fashion Partner Content

Renske Mennen from Trend Agency Move: “This season is all about extremes”

As SS22 collections are coming out, FashionUnited spoke to trend forecaster Renske Mennen to share her insights and dive deeper into the trends and consumer needs for SS22 with FashionUnited. Where do you think inspiration has come from for the SS22 season? The inspiration for this season comes from multiple angles, all touching on the same...

Fashion Partner Content

Q&A with Lorna Hall, Fashion Director at WGSN

How do you understand trend forecasting? Trends are borne out of many factors coming together to drive change. We track and unpack the drivers of change in society and technology and look at them in the context of the environmental, economic and political challenges happening on a global scale. It’s a pretty standard research framework - but it...

Member

Fashion

New: FashionUnited trends page

Available now, all fashion trend information is compiled and shared on the new FashionUnited Trends section. The special section contains the latest fashion trends and reports from all over the world including trend predictions, and opinions from multiple trend forecasters and agencies, like Fashion Snoops, Peclers Paris, Trendstop, Christine...

Fashion Partner Content

Q&A with Yvonne de Bruyn, Fashion & Style Director for Consultancies at Peclers Paris

How do you process trend forecasting? It is like Archaeology, but instead of unravelling the past we collect pieces of a puzzle called the Future. Driven by never-ending curiosity and fine-tuned intuition, we gather every sign providing us emotion and inspiration. By careful composition, considering major shifts in consumer values, we achieve...

Member

Video

GFF Webinar: An Introduction to Trend Forecasting’

Colour and Trends Editor at Unique Style Platform, Laura Aldous joins us to share an introduction to trend forecasting. Laura will be discussing the inspiring Unique Style Platform service, their research process, and considerations when putting together a trend, including colour, print, fabric and materials, plus what her role entails day to...

FeaturedMember

People|INTERVIEW

Trend expert Lilly Berelovich forecasts retail’s rebirth

What’s in store for fashion and retail in the second half of 2020 has become the million dollar question. Should the industry return to tried and true strategies or strike out on a new quest for innovation? Seeking answers FashionUnited spoke to Lilly Berelovich, President and Chief Creative Officer of Fashion Snoops, which describes itself as "...