Ugg news and archive

Deckers Brands achieves record revenue driven by Hoka and Ugg momentum

US-based footwear company Deckers Brands has reported positive revenue and earnings for its third fiscal quarter ended December 31, 2025. The Goleta-based group saw net sales increase 7.1 percent to 1.96 billion dollars, and up 6.8 percent on a constant currency basis. Stefano Caroti, president and chief executive officer, noted that the...

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Hoka and Ugg lead Deckers Brands to strong Q2 2025 performance

Deckers Brands, a global leader in footwear, apparel, and accessories, announced strong financial results for the second fiscal quarter ended September 30, 2025, with net sales rising 9.1 percent to 1.431 billion dollars. The growth was fuelled by double-digit performance from its core brands, Hoka and Ugg, which saw net sales increase by 11.1...

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Quince scores partial win against Deckers in Ugg dispute

A federal judge has granted luxury label Quince a partial victory in its ongoing legal battle with Deckers Outdoor Corporation, the parent company of Ugg boots. The US District Court for the Northern District of California ruled that two of Deckers’ claimed Ugg trade dresses, the Classic Ultra Mini and the Tasman, are generic and therefore not...

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Deckers Brands reports strong Q1 2026 driven by Hoka and UGG

Deckers Brands, a footwear, apparel, and accessories company, announced its financial results for the first fiscal quarter ended June 30, 2025, highlighting robust growth from its Hoka and UGG brands. The company also provided its financial outlook for the second fiscal quarter. For the first fiscal quarter of 2026, Deckers Brands reported a...

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Deckers Brands records strong fiscal year growth driven by Hoka and UGG

Global footwear and apparel retailer Deckers Brands recorded revenue growth driven by its key brands, Hoka and UGG. Net sales for the fiscal year surged by 16.3 percent to 4.986 billion dollars, with constant currency net sales increasing by 16.5 percent. Deckers also announced the appointment of Cynthia (Cindy) L. Davis as the new chair of the...

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Ugg unveils SS25 collaboration with Ambush

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...

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Deckers Brands stock plunges 16 percent on conservative sales outlook

Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...

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Fashion

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...

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Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers Brands, the US parent company of footwear brand Ugg, which holds exclusive sales rights for Ugg footwear in more than 130 countries. The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In...

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Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

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Deckers Brands Q2 sales increase by 20 percent

Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...

Fashion

Ugg x Collina Strada: first vegan Ugg boots

Southern California-based brand Ugg has collaborated with responsible New York label Collina Strada, and the result is a seven-piece collection of the first vegan Ugg boots. While Ugg, known for their iconic sheepskin boots, is rather mum about the fact that it is their first collection of vegan boots, Collina Strada highlights the v-word on its...