Ugg news and archive

Ugg unveils SS25 collaboration with Ambush

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...

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Deckers Brands stock plunges 16 percent on conservative sales outlook

Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...

Fashion Featured

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...

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Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers Brands, the US parent company of footwear brand Ugg, which holds exclusive sales rights for Ugg footwear in more than 130 countries. The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In...

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Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

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Deckers Brands Q2 sales increase by 20 percent

Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...

Fashion

Ugg x Collina Strada: first vegan Ugg boots

Southern California-based brand Ugg has collaborated with responsible New York label Collina Strada, and the result is a seven-piece collection of the first vegan Ugg boots. While Ugg, known for their iconic sheepskin boots, is rather mum about the fact that it is their first collection of vegan boots, Collina Strada highlights the v-word on its...

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Deckers Brands Q1 net sales up 22.1 percent

Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...

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Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...

Fashion

Ugg partners with Alok for ‘URseen’ Collection for Pride 2024

California-based lifestyle brand Ugg has partnered with internationally acclaimed comedian and author Alok (they/them) to develop the brand's Pride collection for 2024, URseen. Described as an "expressive offering with and for LGBTQ+ community," the all-gender collection includes the URSeen Platform clog and the URSeen dress. Both pieces are...

People

Deckers Brands promotes Marco Ellerker to president of global marketplace

Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...

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Deckers posts strong Q3, names Stefano Caroti as new CEO

Deckers Brands net sales increased 16 percent to 1.560 billion dollars in the third quarter, while on a constant currency basis, net sales increased 15.1 percent. The company also announced that Dave Powers has decided to retire as president and CEO, effective August 1, 2024. Stefano Caroti, the company's chief commercial officer, will be...