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Prada results underscore weaker luxury demand

Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...

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Business

Prada Group's H1: Strong performance driven by Miu Miu's growth

Prada Group reported net revenues of 2.74 billion euros. This represents a 9 percent increase in the first half of 2025. Retail sales totalled 2.45 billion euros. This is a 10 percent year-on-year increase, with growth across all geographical areas. Retail sales for the Prada brand decreased by 2 percent year-on-year. Miu Miu achieved a 49...

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