Virtual reality news and archive

Tommy Hilfiger partners with virtual marketing company for future digital ventures

American designer Tommy Hilfiger, together with Hilfiger’s investment company HV Advisors, revealed the brand will be partnering with Elite World Group (EWG) Virtual to invest in virtual talent and experiences and expand the organisation’s reach. The partnership will utilise EWG’s digital technology and emerging media and likely expand the...

Sept 23, 2021

RetailFeatured

AR and VR to revolutionise how retailers connect with customers

What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are rapidly reshaping the retail landscape by enhancing the customer experience in-store and online. Thanks to consumers extensive use of smartphones...

Jun 8, 2018

Fashion Featured

The Top Retail & Fashion Trends for 2017

London - Things may get a little more sci-fi than expected next year, as artificial intelligence, sustainable design and fashion inspired by Netflix’s hit series ‘Stranger Things’ are just a few of the main retail and fashion trends predicted to emerge. With 2017 only two weeks away, FashionUnited shares the top retail and fashion trends likely...

Dec 16, 2016

Fashion Featured

4 ways to ease consumers into the world of VR

London - Virtual Reality has been heralded as the next frontier in storytelling, marketing and advertising. While film was once seen as the most immersive storytelling medium, VR offers the promise of "presence" - the experience od being somewhere else. Companies ranging from Google to Alibaba are using the technology to reach consumers around...

Nov 15, 2016

Business |IN-DEPTH Featured

Are consumers ready for Alibaba's VR Pay and Virtual Reality?

Technology is set to pave the way for the future of the fashion industry, but are consumers really ready to adapt and embrace the latest wave of tech to come their way - virtual reality? Online giant Alibaba is keen to lead the pack, as Alibaba Group Holdings revealed a new payment service which aims to offer virtual reality shoppers the freedom...

Oct 14, 2016

Business |IN-DEPTH Featured

Are consumers ready for Alibaba's VR Pay & Virtual Reality?

Oct 14, 2016

RetailFeatured

Westfield reveals how consumers will shop next

To say that consumer shopping habits around the world are vastly changing is a bit of an understatement. Experts argue that retailers need to respond to change swift and adapt, or be left behind. ”This is arguably the most exciting time in retailing history," says Myf Ryan, Chief Marketing Officer, Westfield UK and Europe. "Retailers have to be...

Feb 9, 2016

RetailFeatured

Tommy Hilfiger puts Virtual Reality front row in-store

For a long time, the promised lands of virtual reality remained the territory of early adopters, technological innovators and advanced gamers. However, little by little a new party has been encroaching onto the playing field, eager to tap into the immerse sway of virtual reality, namely fashion retailers. Although Tommy Hilfiger may not be the...

Oct 21, 2015