American designer Tommy Hilfiger, together with Hilfiger’s investment company HV Advisors, revealed the brand will be partnering with Elite World Group (EWG) Virtual to invest in virtual talent and experiences and expand the organisation’s reach. The partnership will utilise EWG’s digital technology and emerging media and likely expand the...
Sep. 23, 2021
What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are rapidly reshaping the retail landscape by enhancing the customer experience in-store and online. Thanks to consumers extensive use of smartphones...
Jun. 8, 2018
London - Things may get a little more sci-fi than expected next year, as artificial intelligence, sustainable design and fashion inspired by Netflix’s hit series ‘Stranger Things’ are just a few of the main retail and fashion trends predicted to emerge. With 2017 only two weeks away, FashionUnited shares the top retail and fashion trends likely...
Dec. 16, 2016
London - Virtual Reality has been heralded as the next frontier in storytelling, marketing and advertising. While film was once seen as the most immersive storytelling medium, VR offers the promise of "presence" - the experience od being somewhere else. Companies ranging from Google to Alibaba are using the technology to reach consumers around...
Nov. 15, 2016
Technology is set to pave the way for the future of the fashion industry, but are consumers really ready to adapt and embrace the latest wave of tech to come their way - virtual reality? Online giant Alibaba is keen to lead the pack, as Alibaba Group Holdings revealed a new payment service which aims to offer virtual reality shoppers the freedom...
Oct. 14, 2016
To say that consumer shopping habits around the world are vastly changing is a bit of an understatement. Experts argue that retailers need to respond to change swift and adapt, or be left behind. ”This is arguably the most exciting time in retailing history," says Myf Ryan, Chief Marketing Officer, Westfield UK and Europe. "Retailers have to be...
Feb. 9, 2016
For a long time, the promised lands of virtual reality remained the territory of early adopters, technological innovators and advanced gamers. However, little by little a new party has been encroaching onto the playing field, eager to tap into the immerse sway of virtual reality, namely fashion retailers. Although Tommy Hilfiger may not be the...
Oct. 21, 2015
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