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Retail

Vivaia opens debut US store in SoHo, New York City

Direct-to-consumer footwear brand Vivaia has opened its first store in New York City, United States. The largest market globally for Vivaia, the debut flagship store opening comes as the five-year-old brand continues to strengthen its presence in the US. Located in the center of the SoHo district at 68 Prince Street, the physical store builds on...

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