WGSN news and archive

Radiant Earth: The 2028 colour trend spotted on the catwalk

Radiant Earth was revealed as the Colour of the Year for 2028 by WGSN and Coloro earlier this week. The shade, a warm, earthy orange, was described by the trend forecasting platforms as a “reliable yet assertive neutral”. In a broader context, the two companies said the selection was reflective of a customer increasingly prioritising thriving...

Featured

Fashion

WGSN and Coloro name ‘Radiant Earth’ Colour of the Year for 2028

Trend platform WGSN, together with its colour-dedicated sister company Coloro, has selected Radiant Earth as Colour of the Year for 2028. The choice reflects what the forecasting agencies say will be a new period “defined by inspired resilience and flourishing”. In this environment, consumers are expected to prioritise thriving over survival,...

FeaturedMember

Business|Interview

The Do’s and Don’ts of trend forecasting: How to use It without losing brand direction

Buenos Aires – In recent years, access to trend information has multiplied. Social media, digital platforms, artificial intelligence, and data analysis tools have accelerated the circulation of cultural and aesthetic signals, but they have also made interpretation more complex. For brands, the challenge is no longer accessing information, but...

Featured

Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

Fashion |In Pictures

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...

Fashion

Spotted on the catwalk: The WGSN autumn/winter 2027/28 colours

From Russet warmth to Peaceful Lilac calm, with hints of Maize optimism and grounding Deep Green, WGSN's AW27/28 palette is already making its mark on the catwalks. Below discover how the four trend colours for autumn/winter 2027/28 selected by WGSN an Coloro have already been reflected on global runways. WGSN and Coloro announced the key...

Featured

Fashion

WGSN and Coloro: Key colours for autumn/winter 2027/28

Designers are currently showcasing spring/summer 2026 trends on the catwalks. However, trend forecasters WGSN and its colour specialist sister company, Coloro, are one step ahead. The duo is already looking towards autumn/winter 2027/28. They released their four predicted key colours on Wednesday. Amidst the ongoing uncertainties of a global...

Fashion

Mens- and womenswear trends FW26/27

In a well attended seminar, Tatiana Aldrich, client and trend consultant at trend forecasting agency WGSN, presented three macro trends for mens- and womenswear along with key items that will inform the autumn/winter season 2026/27. FashionUnited has summarised the highlights of each macro trend and theme. 1) Geo-logic The first macro trends...

Featured

Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

Fashion |In Pictures

Spotted on the catwalk: WGSN and Coloro’s Colour of the Year 2027, Luminous Blue

Luminous Blue, a “mysterious and eccentric” shade, was named WGSN and Coloro’s Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that “provide a sensory link to tradition, culture and wisdom”, with this particular shade offering both versatility and...

Featured

Fashion

WGSN and Coloro name ‘Luminous Blue’ Colour of the Year 2027

“Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named Colour of the Year for 2027 by trend forecasting agency WGSN and its colour subsidiary Coloro, which simultaneously revealed their key colours for the SS27 season. According to WGSN’s senior colour strategist, Clare Smith, Luminous Blue...

Featured

Fashion

Is the fall of the microtrend upon us?

Tomato-girl summer. Coastal cowgirl. Coquette. Blokette. These words may not, at this moment, mean much to you, but at one point their grasp on the fashion industry was palpable. So much so that they had retailers in a scramble to update their collections, just to keep up with the hype. Their influence was short-lived, however. One day, content...