White Milano news and archive

White Milano opens on February 26 with over 300 brands

Fashion is entering a renaissance—a period of renewal where the next chapters of the industry are still being written. In today’s shifting landscape, success depends on a razor-sharp focus on market shifts, consumer demands, and the emergence of fresh talent. “Thanks to our global scouting efforts, we have brought 130 new brands to the show, all...

Fairs

White Milano promotes brands abroad and gives concreteness to fashion inclusion and circularity

Fairs are adapting to the crisis of consumption, fashion and luxury and to the complexity of the geopolitical situation and are transforming from a mere container of brands and their collections to large proactive showrooms, committed to promoting labels in Italy and abroad. This is the case of White Milano, a show that ended yesterday, in the...

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Culture

New York retail platform The Canvas to bring spacesuit NFTs to MFW

Ethical retail platform The Canvas is set to present a special installation at Milan Fashion Week, which will include a curation of its brands and the launch of its first non-fungible token (NFT) collection. As part of the 2022 edition of the concept trade show White Milano, the New York-based platform’s installation, entitled Down to Earth,...

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Fairs

London Show Rooms to return to White Milano

The British Fashion Council (BFC) has announced that following a successful launch in September 2021, London Show Rooms will return to White Milano during Milan Fashion Week. London Show Rooms provides British designers with a platform and pop-up showroom outside London to showcase their collections and raise their profiles in international...

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Fairs

London Show Rooms to collaborate with White Milano

The British Fashion Council has confirmed London Show Rooms is collaborating for the first time with White Milano from September 23 to 26. London Show Rooms provides British designers with a platform and showroom outside London to showcase their collections and raise their profiles in international markets. This season the British Fashion...

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Fairs

White Milano visitor numbers up by 4.8 percent

White Milano has closed its February edition will an increase in visitors, with the trade show hitting over 25,000 visitors, up 4.8 precent compared to last year’s edition. The strong visitor numbers was helped by an increase in buyers attending, up 2.3 percent, as well as a rise of 6.8 percent from visitors abroad, while Italian visitors was...

BusinessPress Release

WHITE CLOSES WITH RECORD NUMBERS

Milan, 25th September 2018 WHITE CLOSES WITH RECORD NUMBERS THE TORTONA FASHION DISTRICT REASSERTS ITSELF AS THE MOST ATTRACTIVE DISTRICT IN TOWN Remarkable increase in the turnout of foreign visitors and insiders, which, compared with the first 4-day edition of september 2017, has grown by +13%, a slight drop for italy -2%. Overall, visitors...

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Fairs

Fiorucci to show at White Milano

Fiorucci is going back to its Italian roots. The brand is preparing to debut its spring 2019 collection at trade show White Milano, scheduled for September 21 to 24 to align with Milan Fashion Week. The Tortona 27/Superstudio Più will be hosting a special area where Fiorucci has been invited to showcase their new collection. The brand is also...

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Fairs

White Milano adds a day to September edition

Italian trade show White Milano is adding a day to its calendar for its September edition to “act synergistically with all the other sector’s players” and to help increase Milan’s appeal for international buyers. White Milano, the trade show dedicated to womenswear collections and contemporary accessories, sponsored by the Municipality of Milan...