White Mountain Footwear news and archive

American Exchange Group acquires footwear brand Island Surf Company

American Exchange Group has acquired Island Surf Company, a footwear brand synonymous with coastal comfort and style. Founded in 2008, Island Surf Company utilises proprietary technologies to economically create products with superior comfort, performance, and support. These technologies include lightweight recovery foam, shock-absorbing return...

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Fashion

White Mountain to expand into men's and boy's footwear categories

Footwear brand White Mountain is expanding its offering into men’s and boy's footwear. The announcement comes after the brand’s acquisition by American Exchange Group in January 2023, a strategic move that saw White Mountain expand into various product categories and shift its focus from women’s footwear. The introduction of men’s and boy’s...

Fashion

White Mountain signs licensing agreement with Mirage Fashion Group

Footwear brands White Mountain and Cliffs, part of American Exchange Group, have signed a new licensing agreement with Mirage Fashion Group, a privately held global outerwear company. In a statement, White Mountain and Cliffs said that Mirage Fashion Group will distribute rain, lightweight and heavyweight outerwear for women, men and kids for...

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Business

American Exchange Group acquires White Mountain Footwear

Women’s footwear brand White Mountain has been acquired by American Exchange Group, a multi-division industry leader in accessories design, manufacturing, and wholesale. The acquisition comes a year after American Exchange Group acquired luxury comfort footwear brand Aerosoles in January 2022 and is part of its ongoing strategy for significant...