WNBA news and archive

Dick's Sporting Goods renews multiyear partnership with the WNBA

Dick's Sporting Goods has renewed its partnership with the Women's National Basketball Association (WNBA. The two announced a multi-year partnership extension on July 1, which originally began in Fall 2021. Following the renewed partnership, Dick's will continue to act as the Official Sporting Goods Retailer and an Official Marketing Partner of...

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Fashion

Coach named the official handbag of the WNBA

American fashion house Coach, part of Tapestry, Inc., has announced a multi-year partnership with the Women’s National Basketball Association (WNBA) aimed at “championing courageous self-expression through basketball and beyond”. In a statement, Coach said the partnership would highlight the intersection between sports and fashion and would see...

Fashion |In Pictures

Nike unveils debut signature shoe for basketball star A’ja Wilson

American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...

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Business|Beauty

Sephora Canada becomes founding partner of new Toronto WNBA franchise

Beauty retail brand Sephora Canada has been named as a founding partner for Canada’s first Women's National Basketball Association (WNBA) team, the Toronto Tempo, which will join the league in 2026. As part of the multi-year partnership with the Toronto Tempo, Sephora Canada will have its logo adorned on the basketball players' jerseys, as well...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

Fashion

Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

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Business

Nike extends partnership with NBA, WNBA and NBA G League through 2037

Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...

Fashion |Beauty

Glossier inks partnership with USA Women’s Basketball team

Beauty brand Glossier has been named the official beauty partner of USA Basketball, women’s national team, ahead of the Olympic games in Paris. The move marks Glossier’s second foray into women’s basketball, the beauty brand extended its marketing partnership with the Women's National Basketball Association(WNBA) earlier this year, building on...