Wolverine World Wide Inc. news and archive

Wolverine World Wide names Mike Maloney Chief Product Officer

The Work Group of Wolverine World Wide, Inc, the parent company of Wolverine, CAT, Sweaty Betty and Hush Puppies among others, has appointed industry veteran Mike Maloney as its new chief product officer. In his new role, Maloney will lead product development, merchandise strategy, and market expansion initiatives for all brands within the Work...

People

Saucony appoints new global chief marketing officer

Running and lifestyle brand Saucony, a division of Wolverine World Wide, Inc., has appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately. The seasoned veteran has been brought on to help expedite the brand's transformative growth and further “cultivate a winning culture,” while developing and executing...

Fashion Featured

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...