Woolrich news and archive

Woolrich: Flamini new CEO after Baoxiniao agreement

Woolrich announced the official closing of the agreement with the Chinese group Baoxiniao, signed at the end of 2024 and finalised in February 2025. Under the agreement, Woolrich International holds the intellectual property rights to the brand outside of Europe, marking a key step towards wider international expansion, particularly in strategic...

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Woolrich to boost reach outside of Europe with Baoxiniao

Woolrich International, known as the original American outdoor brand, has welcomed a new investor to boost its international footprint, with Chinese apparel group Baoxiniao Holding Co. Ltd. acquiring the intellectual property rights of the Woolrich brand for all territories outside Europe. Baoxiniao, which owns several apparel brands, including...

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Fashion |In Pictures

New York goes to Europe: US brands swapping home turf in pursuit of brighter lights

It has long been argued whether New York Fashion Week has been obscured in the shadow of its European peers. Year-after-year, the city sees some of its homegrown talent turn to where they think the grass may be greener, in the hope of possibly securing a larger market share among the continent’s most affluent. It could be that New York’s...

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Woolrich unveils new Black Label by Todd Snyder

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American designer Todd Snyder for autumn/winter 2024. Snyder, who was brought on as the new label’s creative director in November 2023, has been tasked with bringing together Woolrich’s rich heritage as a storied American brand with his contemporary and...

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Todd Snyder to take on creative direction at Woolrich’s Black Label

American designer Todd Snyder has been named as the creative director for Woolrich’s new Black Label line, with an initial collection set to be teased during the upcoming edition of Pitti Uomo in January. The line, officially dubbed Woolrich Black Label by Todd Snyder, will consist of two collections: Heritage, dedicated to updated Woolrich...

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Video: Woolrich at Milan Men's Fashion Week

In this video, fashion label Woolrich has presented its FW22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Vrai Magazine via YouTube Photo credit: Woolrich, Facebook

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Video: Woolrich releases collaboration with Aimé Leon Dore

In this video, Woolrich has released its collaboration with Aimé Leon Dore. Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: Woolrich via YouTube Photo credit: Image: Woolrich via YouTube

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Woolrich sets its sights on China and EMEA expansion

American outerwear brand Woolrich has taken its primary steps into China and is rapidly expanding its wholesale presence across Europe, the Middle East and Africa (EMEA). As part of its growth into the Chinese market, the label has opened three seasonal shop-in-shops in partnership with the luxury department store, Galeries Lafayette Beijing....

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Daniëlle Cathari unveils debut collaboration with Woolrich

Amsterdam-based designer Daniëlle Cathari has teamed up with Woolrich to reinterpret lost ‘80s heritage label, The Woolrich Woman for a new generation. America’s oldest continuous outdoor clothing manufacturer Woolrich invited Cathari to infused her deconstructed design philosophy into the brand’s fabric for a multi-season partnership, launching...

Fashion |In Pictures

Woolrich unveils debut canine collection

US outdoor brand Woolrich has teamed up with Temellini Dog à Porter, a brand leader in the development of canine couture garments to launch a collection to protect our four-legged friends from the elements. The six-piece canine collection, made in Italy, was inspired by the Woolrich archive and the garments that shaped its history and includes...

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Woolrich revives ‘The Woolrich Woman’ with Daniëlle Cathari

Outdoor brand Woolrich is reviving its ‘80s label ‘The Woolrich Woman’ with Amsterdam-based designer Daniëlle Cathari, known for her playful subversion and reconstruction of fashion norms. Woolrich confirmed that a revival of ‘The Woolrich Woman’ for a new generation would evolve over multiple seasons, with Cathari selected to embed her “...

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Video: Woolrich at Milan Men's Fashion Week

In this video, American clothing company Woolrich has presented its SS22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Woolrich via YouTube Photo credit: Camera Nazionale della Moda Italiana, Facebook