Woolrich news and archive

Future of Woolrich and Sundek collections following BasicNet acquisition

Marco Tamponi is officially the global brand manager for Woolrich and Sundek. The two brands were recently acquired by BasicNet. They join Sebago and Superga, two brands that have long been underits creative direction. The Italian fashion company founded by Marco Boglione also includes Kappa, Robe di Kappa, K-Way, Briko, Jesus Jeans and Sabelt...

Fairs

Woolrich under new ownership: BasicNet's vision for the heritage brand

When Turin-based BasicNet acquired Woolrich late last year, the deal reflected the strengthening of a portfolio already rife in cultural heritage. The US brand’s fervour for authenticity and outdoor tradition aligned fittingly with BasicNet’s already extensive roster of brands, spanning Kappa and K-Way to Superga and Sebago. Now, at the ongoing...

Fairs

Menswear: all eyes on exports and Pitti Uomo, starting tomorrow in Florence

All eyes are on Florence this week for the start of the Pitti Uomo menswear trade fair, a pivotal event for the global fashion industry that opens tomorrow. The trade show begins against a backdrop of complex international trade data; as of November 2025, ISTAT (the Italian National Institute of Statistics) estimates a significant 7.4 percent...

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Business

BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...

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Business

BasicNet acquires outdoor apparel brand Woolrich

Woolrich is joining the brand portfolio of Turin-based BasicNet. The company, which already owns the Kappa, Robe di Kappa, K-Way, Superga, Sebago and Briko brands, has reached an agreement to acquire the Woolrich brand. The historic American brand, founded in 1830, symbolises authenticity, quality and outdoor tradition, and is being acquired...

Fashion

Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection. Launching October 18 in select stores and online, the Woolrich x Target collection features over one hundred items spanning apparel, accessories, home, gear, food, and beverage for women and men, with prices starting at 2 dollars and...

People

K-Way appoints head of international business

Outerwear brand K-Way has appointed Marco D'Avanzo as head of international business. D'Avanzo announced this news via his own LinkedIn profile. He began his new role with the originally French brand on July 1. Italy-based D'Avanzo is no stranger to fashion retail. From October 2016 to April 2025, he was general manager at the Canadian brand...

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Woolrich: Flamini new CEO after Baoxiniao agreement

Woolrich announced the official closing of the agreement with the Chinese group Baoxiniao, signed at the end of 2024 and finalised in February 2025. Under the agreement, Woolrich International holds the intellectual property rights to the brand outside of Europe, marking a key step towards wider international expansion, particularly in strategic...

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Woolrich to boost reach outside of Europe with Baoxiniao

Woolrich International, known as the original American outdoor brand, has welcomed a new investor to boost its international footprint, with Chinese apparel group Baoxiniao Holding Co. Ltd. acquiring the intellectual property rights of the Woolrich brand for all territories outside Europe. Baoxiniao, which owns several apparel brands, including...

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Fashion |In Pictures

New York goes to Europe: US brands swapping home turf in pursuit of brighter lights

It has long been argued whether New York Fashion Week has been obscured in the shadow of its European peers. Year-after-year, the city sees some of its homegrown talent turn to where they think the grass may be greener, in the hope of possibly securing a larger market share among the continent’s most affluent. It could be that New York’s...

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Fashion |In Pictures

Woolrich unveils new Black Label by Todd Snyder

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American designer Todd Snyder for autumn/winter 2024. Snyder, who was brought on as the new label’s creative director in November 2023, has been tasked with bringing together Woolrich’s rich heritage as a storied American brand with his contemporary and...

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Todd Snyder to take on creative direction at Woolrich’s Black Label

American designer Todd Snyder has been named as the creative director for Woolrich’s new Black Label line, with an initial collection set to be teased during the upcoming edition of Pitti Uomo in January. The line, officially dubbed Woolrich Black Label by Todd Snyder, will consist of two collections: Heritage, dedicated to updated Woolrich...