Woolrich International news and archive

Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection. Launching October 18 in select stores and online, the Woolrich x Target collection features over one hundred items spanning apparel, accessories, home, gear, food, and beverage for women and men, with prices starting at 2 dollars and...

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Woolrich to boost reach outside of Europe with Baoxiniao

Woolrich International, known as the original American outdoor brand, has welcomed a new investor to boost its international footprint, with Chinese apparel group Baoxiniao Holding Co. Ltd. acquiring the intellectual property rights of the Woolrich brand for all territories outside Europe. Baoxiniao, which owns several apparel brands, including...

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Woolrich names new sales director of Europe

Woolrich International has confirmed the appointment of Corrado Scala as its new sales director of Europe. The appointment is part of the American clothing brand’s new development strategy following L-Gam’s majority stake acquisition of the company, and the appointment of Stefano Saccone as chief executive in July 2019. Scala was appointed for...

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Woolrich International names new CEO

Woolrich International has named Stefano Saccone as its new chief executive officer, effective this summer. Saccone joins the American outerwear brand from VF Corporation, where he most recently held the role of vice president and general manager of Vans EMEA. Saccone spent seven years with VF Corporation, according to his LinkedIn profile....

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Outdoor clothing brand Woolrich acquired by L-Gam

L-Gam Advisors Sarl, a Luxembourg-based investment company established in partnership with the Princely Family of Liechtenstein, has acquired majority stake in Woolrich International. The company said in a statement that this new agreement with L-Gam, a long-term oriented investment company, gives further impetus to Woolrich’s international...

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Woolrich continues growth and plans retail expansion

Woolrich International, which was created in November 2016 through the merger of Woolrich Europe and Woolrich Inc, is continuing to grow, reporting that it closed 2016 with a turnover of nearly 190 million dollars, up 9 percent on 2015. Its 2016 performance was particularly strong in the Asia-Pacific region, up 21 percent, while Europe, the...

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Exclusive: Woolrich plans future IPO on the Milan Stock Exchange

Florence - Woolrich International’s new strategy is coming into effect step by step, just a month and half after Woolrich Inc. and Woolrich Europe announced their merger into new holding company. At the end of November, Woolrich Inc., a “Made in the USA” outdoor apparel company, and Woolrich Europe, a subsidiary of the Bolognese Group W.P....