Wrangler news and archive

Wrangler partners with Dr.Scholl's Shoes for limited-edition collection

Denim brand Wrangler has partnered with footwear label Dr.Scholl’s to develop a limited edition capsule collection. Launching today, March 24, the collection reimagines five signature Dr.Scholl’s Shoes styles, including the Original Sandal, with a range of Wrangler-inspired colors and prints. The Dr. Scholl’s x Wrangler collection also includes...

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Kontoor Brands exceeds expectations for fiscal year 2025

US apparel group Kontoor Brands Inc. has concluded its fiscal year 2025 with a significant increase in revenue, thanks to the acquisition of outdoor outfitter Helly Hansen. One-off charges, however, led to a decline in profit. This was announced in a business report published by the company on Tuesday. Helly Hansen acquisition boosts revenue...

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Kontoor Brands raises full-year forecast again despite third-quarter profit decline

US apparel group Kontoor Brands Inc. has once again achieved a surprisingly strong increase in sales in the third quarter of the 2025 financial year, thanks to the acquisition of outdoor outfitter Helly Hansen. However, one-off charges led to a significant decline in profit. In light of the unexpectedly strong results, the company has raised its...

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Wrangler to grow headwear with CAPX

Denim and lifestyle brand Wrangler is aiming to expand its market share in headwear with a new multi-year licensing agreement with CAPX, a headwear innovation lab, to introduce an elevated line of headwear. In a statement, Wrangler said the deal would allow it to grow its headwear market, as part of its continued strategy to evolve into a “...

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Analysis: Kontoor Brands shares on a rise

Over the past six years, Kontoor Brands has established itself as a significant player in the global apparel industry. The company, which was spun off from VF Corporation in May 2019, focuses on the design, manufacturing, and distribution of high-quality apparel. An analysis indicates a period of significant change and strategic realignment....

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Kontoor Brands to close manufacturing operations in Mexico

Wrangler’s parent company Kontoor Brands is reportedly preparing to shutter its manufacturing operations in Coahuila, Mexico. According to local press, the fashion group is in the process of moving its production to Bangladesh. It is believed that four plants located in Torreón, La Rosita, San Pedro and Coyote are to be impacted by the closures,...

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Kontoor Brands raises sales forecast after strong quarterly figures

US apparel supplier Kontoor Brands Inc. achieved unexpectedly strong growth in sales and earnings in the second quarter of the 2025 financial year. As a result, the company updated its annual forecasts on Thursday. In the period from April to June, consolidated revenue amounted to 658.3 million dollars. This represented an increase of 8 percent...

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Kontoor Brands expands roles of two executives, COO to exit

US clothing company Kontoor Brands has expanded the roles for two members of its executive leadership team as its chief operating officer, Tom Waldron, announces his intention to step down. Jenni Broyles will take on the roles of executive vice president, chief commercial officer and global head of brands – the latter being her current position...

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Wrangler partners with State for back-to-school collection

Denim brand Wrangler has partnered with State Bags, a family bag brand, to launch a collection of bags. Launching in time for the back-to-school season, the Wrangler x State collection includes ten pieces. The collaboration underscores Wrangler’s strategic focus on expanding its children’s wear category, building on the momentum of recent...

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Wrangler chooses Genesco for design and distribution of footwear line

Denim brand Wrangler wants to expand its presence in the footwear market. It has chosen to join the portfolio of wholesale distributor Genesco. Genesco will design, source and market footwear for men, women and children under the Wrangler brand. The two have signed a multi-year licensing agreement for this purpose. The two American companies...

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Wrangler launches culinary-inspired denim capsule collection

American denim brand Wrangler has collaborated with Austin-based fourth-generation kitchen supply company Made In Cookware (Made In) to launch a limited-edition collection that blends fashion and culinary function. The three-piece ‘Wrangler x Made In’ apparel collection offers versatile apparel and accessories “for seamless transitions from the...

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Wrangler unveils denim collection with Pit Viper

Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...