Wrangler news and archive

Wrangler launches culinary-inspired denim capsule collection

American denim brand Wrangler has collaborated with Austin-based fourth-generation kitchen supply company Made In Cookware (Made In) to launch a limited-edition collection that blends fashion and culinary function. The three-piece ‘Wrangler x Made In’ apparel collection offers versatile apparel and accessories “for seamless transitions from the...

Fashion

Wrangler unveils denim collection with Pit Viper

Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...

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Business

After solid start to quarter, Kontoor Brands updates annual forecasts

The US apparel company Kontoor Brands Inc. kept its revenue largely stable in the first quarter of fiscal year 2025. However, negative special effects weighed on profits. In addition to the current figures, the parent company of denim brands Wrangler and Lee also presented updated annual forecasts on Tuesday. These now also take into account the...

Fashion

Wrangler launches 'The Last of Us' collection celebrating the new season of the HBO series

The new Wrangler X The Last of Us apparel collection Credits: Wrangler Denim brand Wrangler has launched a new collaborative collection with Sony Pictures Consumer Products, marking the new season drop of the HBO series The Last of Us. The collection aims to bring to life the classic Americana aesthetics and powerful narrative of the acclaimed...

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Jamie Givens appointed EMEA MD to lead Wrangler and Lee’s regional growth

Lee and Wrangler owner Kontoor Brands has named Jamie Givens to the position of managing director, EMEA. He will report to Tom Waldron, chief operations officer, Kontoor Brands. “Jamie's extensive experience in cultivating global brands, coupled with his remarkable leadership track record, will be an invaluable asset to Kontoor’s global team,”...

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Business

Kontoor Brands' Helly Hansen acquisition to boost EPS, long-term growth

Kontoor Brands, affirming its strong preliminary fourth-quarter results with 699 million dollars in revenue, a 4 percent increase, has presented an optimistic outlook for the year ahead, excluding the potential benefits of the Helly Hansen acquisition. Kontoor Brands acquired the outerwear brand for 900 million dollars from Canadian Tier...

Fashion

Wrangler partners with Whataburger for Texan inspired capsule collection

Denim brand Wrangler has partnered with Texas-based fast food chain Whataburger to develop a new collaborative apparel collection. Launching just ahead of the Texas rodeo season, the collection mixes Wrangler’s classic American styles with the timelessness of the fast food chain. Underlining both Wrangler’s and Whataburger’s connection to Texas...

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Business

Kontoor Brands announces strong Q4 results and Helly Hansen acquisition

Kontoor Brands, parent company of the Wrangler and Lee brands, released preliminary fourth-quarter financial results, revealing a 4 percent year-over-year revenue increase to approximately 699 million dollars. The company also reported an adjusted gross margin of approximately 44.7 percent, a 160 basis point improvement, and an approximate 23...

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Business

Kontoor Brands raises outlook after "better-than-expected" Q3

Kontoor Brands, with a portfolio led by Wrangler and Lee, reported third quarter revenue of 670 million dollars, an increase of 2 percent driven by growth in global direct-to-consumer and US wholesale, partially offset by a decline in international wholesale revenue. Earnings per share were 1.26 dollars on a reported basis. On an adjusted basis,...

Fashion

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

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Fashion |In Pictures

Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...

Fashion

Wrangler launches debut collection with Grammy-winning country singer Lainey Wilson

Denim brand Wrangler has launched its first collection with Grammy-winning country singer Lainey Wilson. Part of a multi-year partnership, the apparel collaboration sees Wilson work alongside Wrangler’s design time to create a collection for Fall/Winter ‘24 that reflects the brand’s Western heritage and her vision of contemporary cowgirl style....