Wrangler partners with Dr.Scholl's Shoes for limited-edition collection
Denim brand Wrangler has partnered with footwear label Dr.Scholl’s to develop a limited edition capsule collection.
Launching today, March 24, the collection reimagines five signature Dr.Scholl’s Shoes styles, including the Original Sandal, with a range of Wrangler-inspired colors and prints. The Dr. Scholl’s x Wrangler collection also includes a denim jacket with leather trims that bears the iconic “W” stitching.
“Dr. Scholl’s and Wrangler are two American heritage brands rooted in comfort and freedom of expression,” said Katie Moore, vice president of design for Dr. Scholl’s Shoes, in a statement. “This collab is the perfect combination of the iconic comfort Dr. Scholl’s is known for with Wrangler’s signature Western vibes.”
Inspired by their shared American legacy and Americana aesthetic, the Dr. Scholl’s x Wrangler capsule collection has been designed with wearability and comfort in mind, capitalising on the ongoing interest in Western-styled fashion.
“Featuring everything from nostalgic wood-soled sandals and clogs to fresh takes on the viral Time Off sneaker, these styles perfectly capture what’s trending in fashion right now. Special touches like Western-inspired metallic buckles and rivets, cow-printed calf hair, perforated leathers, and Wrangler denim fabrics make this a collab you can’t miss,” added Moore.
“Nostalgic footwear is having a massive moment in fashion right now, and Dr. Scholl's is at the very center of that revival,” said Holly Wheeler, vice president of global brand marketing at Kontoor Brands. “This partnership makes perfect sense right now because we're uniting two authentic heritage staples to create a head-to-toe look that feels deeply familiar, yet incredibly relevant for today's consumers.”
The limited-edition Dr. Scholl’s x Wrangler collection is now available online at Wrangler.com and DrSchollsShoes.com, with prices ranging from 89 and 199.99 dollars. The capsule collection builds on previous collaborations Wrangler has launched, including collections with Happy Socks, Avirex, and Gant.