Adidas records strong revenue growth and initiates share buyback

German sportswear group Adidas has reported strong preliminary financial results for the full year 2025, supported by double-digit growth across all market segments. The Herzogenaurach-based company reached a record revenue level of 24.81 billion euros (29.58 billion dollars), representing an increase from 23.68 billion euros in 2024. This growth was achieved despite a negative currency translation impact exceeding one billion euros.