Adidas takes Unrivaled from Under Armour in multi-year uniform deal

Adidas has signed a multi-year deal to become the official uniform and performance apparel partner of Unrivaled, the women's 3-on-3 basketball league, taking over a contract held since the league's launch by Under Armour. The partnership debuts on court at the start of Unrivaled's 2027 season, which begins in early 2027. Neither side disclosed financial terms or the length of the agreement.