Australian motorcycle clothing label Saint takes the U.S. market by storm

Saint, an established Australian motorcycle clothing label, business Saint has broken into the U.S. market with its pioneering bike jeans, a stretch version of the single-layer jeans, which eliminates the need for a secondary kevlar layer.

The lighter and more flexible jeans come in at 499 dollars a pair and are the flagship product for the Aussi brand’s “Unbreakable” motif.

Created in 2014 by Mike Lelliott and 2XU founder Aidan Clarke, Saint now gets 60 percent of its business in the U.S. where he sells through 25 stockists.

As reported by Australian paper the ‘Herald Sun’, Clarke said that with more than 8 million motorcycles in the U.S., the potential market was enormous.

Now with a silent partner and another partner, Xavier Unkovich, on board, Saint had a turnover of 2 million dollars last financial year and came close to breaking even. Looking ahead, Clarke said recent sales growth indicated turnover could at least double this year.

Online sales still make for the bulk of Saint’s business. The brand is closely following the increasing number of female riders, as women are a growing market for them, representing 10 percent to 15 percent of sales now.