Authentic Brands Group launches Barneys New York branded residences to Tulum, Mexico

Authentic Brands Group, the global brand development, marketing, and entertainment company, has unveiled a new partnership with Sequence Tulum to bring Barneys New York’s branded residences to Tulum, Mexico.

Located in the prominent Luum Zama community, the residences bring together the iconic Barneys New York brand experience with modern design. “We are thrilled to partner with Sequence Tulum to bring this extraordinary project to life,” said Ber-tia Barron, SVP of Luxe Brands at Authentic, in a statement. “The Barneys New York Residences merge the beauty of Tulum with the iconic style and sophistication of Barneys, providing a truly elevated living experience.”

Managed by LocoLuxury, Tulum’s luxury hospitality company, the new Barneys New York residences will consist of ten specially designed units, including eight four-bedroom residences and two five-bedroom penthouses. Each one of the units has been carefully designed with an individual color palette and ambiance, with exclusive interiors and expansive windows that offer spectacular views of the surroundings.

“Each residence offers an unparalleled blend of luxury and cultural immersion,” said Daniel Briman, CEO of Sequence Tulum, in a statement. “From the serene natural surroundings to the bespoke services, we’ve designed every detail to embody the spirit of Tulum while delivering the sophistication and legacy of the Barneys New York brand.”

Guests who stay at the residence will also enjoy access to a wide range of amenities, such as an ice bath, jacuzzi, hammam, and sauna. Each residence also features its own dedicated concierge, private chef options, and personalized experiences fully customizable to guests’ preferences.