Authentic partners with W Heritage Supply for Champion Pinnacle

US-based brand and entertainment platform Authentic Brands Group (Authentic) has announced a long-term partnership with US-based company W Heritage Supply (WHS) to design, develop and distribute Champion Pinnacle. The line represents the premium expression of sportswear, activewear, footwear and headwear for menswear and womenswear across the US and Canada.

The agreement marks a step in the strategy of Authentic to accelerate the expansion of US-based sportswear brand Champion through operating partners across key markets. WHS brings product expertise to strengthen the position of Champion in the premium sector while widening distribution capabilities.

“Since bringing Champion into the Authentic portfolio, we have been intentional about building a best-in-class network of partners that can grow the brand in meaningful ways,” said Authentic executive vice president of Champion, Steve Robaire. “Champion Pinnacle represents the highest expression of the brand, so finding the right partner was critical. W Heritage Supply brings the design expertise, product vision and understanding of heritage brands needed to build a premium business that complements our broader Champion ecosystem.”

WHS was founded by Kevin Wulff and functions as an operating partner for heritage labels, with a portfolio that includes French label Pierre Cardin and French brand MicMac St. Tropez.

“Champion is one of the most storied brands in the world,” said Wulff. “Throughout my career, I have learned that the brands people fall in love with are the ones that respect their history while designing for how people live today. At W Heritage Supply, our mission is to reimagine iconic heritage brands for the modern-day consumer. Our Champion Pinnacle collection does exactly that.”

Rooted in athletic heritage, the collection combines performance with elevated design to expand market reach. Authentic currently manages a portfolio generating over 38 billion dollars in annual systemwide sales worldwide across more than 50 brands.