Chanel's trademark case brings into question future of luxury re-sale

Chanel has emerged victorious in a lawsuit against luxury re-seller What Goes Around Comes Around (WGACA). The resolution follows six years since Chanel initiated the trademark case in a New York court back in 2018. The dispute revolved around WGACA's use of a hashtag combining both company names to promote its Chanel items, which Chanel argued amounted to unauthorised use and trademark infringement. Chanel asserted that this practice created confusion among consumers, potentially leading them to perceive an unauthorized affiliation with the renowned French luxury house.