As China continues on its path of recovery after opening its borders for unrestricted entry, buyers from the region are picking up where they left off, with wholesale platform Joor reporting a “huge bounce back” in transactions.
The platform said there had been a “significant rise” in Chinese retailers placing wholesale orders and an “associate increase in transaction volumes” for the AW23 selling season.
The data, which was gathered between February 1 to March 16, showed a 33 percent increase in China-based retailers taking orders compared to the previous year. There was also a 61 percent rise in wholesale transaction volumes from the same group.
This was particularly driven by Chinese retailers buying from European brands, which saw a 58 percent increase, while other global regions also welcomed growth – North American brands up 12 percent and APAC-based brands up 7 percent.
Joor noted this shift was reflected in the “influx” of buyers returning to international fashion presentations, particularly evident in Milan and Paris’ fashion weeks.
In a release, Joor’s CEO, Kristin Savilia, said: “Joor has seen a huge bounce back from China. Since Covid-19 restrictions were lifted, Chinese retailers have been flooding back to the fashion calendar, and we have noticed a significant increase in the number of China-based retailers ordering and the increasing size of their orders, particularly for European-based brands.
“The Chinese market is expected to be a growth engine for the luxury fashion industry this year, and Joor’s exclusive data clearly illustrates this trend for the forthcoming AW23 season.”