Emu Australia enters new chapter following brand evolution

Most people know Emu Australia for one thing: its sheepskin boots. But the brand’s heritage and its product offering run considerably deeper than that. The Australian footwear brand is currently undertaking a complete overhaul of its business, including a rebranding and a new e-commerce platform, with an elevated campaign for FW26 and a collaboration with skiwear brand We Norwegians, launching soon. Here, FashionUnited takes a closer look at how Emu Australia is preparing its brand for the next stage of growth.