First 24 hour metaverse festival sees Burberry and H&M discuss brand loyalty in virtual world

A new 24 hour metaverse festival launched this week, bringing together leaders in the fashion industry to discuss the future of the digital world. Meta Festival, which was organised and co-founded by global digital agencies Dept and Journee, looked to establish a conversation around the metaverse, with the likes of tech developers and digital designers each contributing to discussions on loyalty and engagement in the virtual space. A total of 6,500 attendees joined the virtual world, Dept told FashionUnited, while several hundred others tuned into the agency’s live streams on YouTube, LinkedIn, Twitter and Twitch.