Iguatemi’s CEO Ciro Neto on winning Dior and the race for Brazil’s luxury shopper

Brazil's luxury market is worth around 98 billion reais and could reach 150 billion by 2030, on Iguatemi's own estimates. Ciro Neto, who took over as chief executive officer in March 2025, wants the group to remain the door every international brand walks through to reach it.