Outerwear retailer Jack Wolfskin has created a new commercial management structure to ensure coordinated alignment of the wholesale, retail and digital strategies of its European operations.
The label has announced that Natascha el Mahmoud has been appointed general manager commercial Europe, originating from her position as vice president of sales. With the company since 2002, el Mahmoud will be responsible for the entire omnichannel commercial strategy, as well as the wholesale and franchise business for Europe.
The retail and e-commerce business will continue to be managed by Stefan Kopp and Partick Berresheim.
Additionally, regional divisions have also been put in place to create focused distribution strategies across markets. An already established team will be responsible for the implementation of the company-wide omnichannel commercial strategy.
The company is also looking to recruit director sales for South Europe, as well as welcoming Marcus Mielke into the position of director of European digital key accounts, further outlining the importance of digital wholesale partnerships with market leaders.
In a statement, CEO of Jack Wolfskin, Richard Collier, said: “The new structure will help us to deepen our omnichannel approach across the European market and to act with a clear strategy in our focus markets. This will enable the three divisions to make decisions and act in a closely coordinated manner.”