Moncler's Asia performance boosts Q1 2025 revenue

Moncler reported its first quarter with consolidated group revenues of 829 million euros, up one percent at constant exchange rates, (plus one percent also at current exchange rates) compared to 818 million euros recorded in the first three months of 2024.

“The start of the year was characterised by the continuation of macroeconomic and geopolitical complexities, which we continue to address with great operational discipline and a strong focus on our brand-first strategy. This approach allowed us to record solid growth in the first quarter in the direct-to-consumer channel for both brands, despite an exceptionally high comparison base. In a scenario of increasing volatility and unpredictability, we remain even more focused on executing our long-term vision for Moncler and Stone Island,” said Remo Ruffini, chairman and chief executive officer of Moncler spa.

Moncler revenues totalled 721.8 million euros

Moncler brand revenues totalled 721.8 million euros, plus two percent (plus two percent at current exchange rates) compared to 705 million euros in the first three months of 2024. As the management explained in a note on Wednesday, April 16, the direct-to-consumer distribution channel increased four percent year-over-year, despite still volatile market trends and the exceptionally high comparison base of the first quarter of 2024, which had recorded strong double-digit growth in all regions.

The brand’s performance in Asia continues to grow, up 6 percent year-over-year, supported by positive trends in China and Japan. The Europe, Middle East and Africa region, down one percent year-over-year, and the Americas, down two percent year-over-year, remained stable compared to the significant growth recorded in the first quarter of the previous year. As of March 31, 2025, the Moncler brand’s network of single-brand stores has 284 direct retail outlets, with a net decrease of two units compared to December 31, 2024. These include the opening of Shanghai Grand Gateway and the closures of Shanghai The Reel, San Francisco Bloomingdale’s and Seoul Incheon Airport.

Stone Island: revenues stood at 107.3 million euros

As for the Stone Island brand, revenues stood at 107.3 million euros, down 5 percent (down 5 percent at current exchange rates) compared to 113 million euros in the first three months of 2024. The direct-to-consumer channel continued to grow in double digits, up 12 percent year-over-year, led by the positive contribution of all regions, with Asia outperforming.

The wholesale channel was down 19 percent year-over-year. As of March 31, 2025, the Stone Island brand’s network of single-brand stores has 90 direct retail outlets, unchanged compared to December 31, 2024.

On Wednesday, April 16, the newly elected board of directors appointed Ruffini as chairman of Moncler and Marco De Benedetti as vice-chairman of the company.

Remo Ruffini: we combine creativity with operational flexibility and financial rigour

Regarding the coming months, Ruffini stated: “The year has only just begun and, although the macroeconomic picture remains highly unstable, our commitment to combining creativity and innovation with operational flexibility and financial rigour will continue to define our future path.”