Nautica launches Brazilian e-commerce

Nautica, an Authentic Brands Group-owned label, has ventured into the Brazilian market through a new e-commerce platform, as part of an ongoing expansion strategy underway at the brand.

The site is being operated by TRM, Nautica’s regional operating partner that will manage the store and support the business through local infrastructure and market expertise.

TRM director, Mauricio Sarue, commented: “Nautica has global recognition and a real connection with Brazilian consumers. This platform lets us bring the full breadth of the brand’s iconic offerings for men, women and kids to more people across the country.”

In a statement, Bruno Pedroso, vice president and head of Brazil at Authentic, said the launch served as the “next step in our long-term strategy to grow Nautica alongside strong partners”.

Pedroso continued: “TRM has played an important role in building Nautica’s presence in this market, and this launch gives the brand a dedicated channel to reach even more Brazilian consumers.”

Authentic accelerated Nautica’s expansion in Brazil earlier this year, establishing a strategic partnership with Altomax, a specialist in underwear and socks, to help grow the brand in the region.

At the time, Brazil was cited as a key market for Authentic, which is looking to “build a powerful business”, Pedroso had said.