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OTB invests in accessories label Paula Cademartori

By Prachi Singh

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Business

The OTB Group has acquired a majority stake in Italian-Brazilian designer accessories label Paula Cademartori. The label is known for its made in Italy collections of bags, shoes and accessories that are followed by international icons like Beyoncé, Lady Gaga, Jessica Alba, Natasha Poly and Jourdan Dunn, among others.

Commenting on this development, Renzo Rosso, President of OTB said, “Paula’s energy and positivity are contagious, and her products are high-quality and distinctive. Within our group, she will continue to freely create innovative, ‘brave’ products, also thanks to the structural support we will provide her, and together we will create a new success story based on a unique identity and borderless creativity”.

OTB has been instrumental in supporting young talents over the years. Now by investing in this high potential brand, OTB said, it will provide all the services and synergies that an industrial group can offer a young, promising designer brand.

“I am truly happy and proud to enter the big OTB family, with whom I whole-heartedly share values and philosophy,” said Paula Cademartori, Creative Director and Founder of the eponymous brand, adding, “This is an incredible opportunity of growth and development for my brand. For me Renzo is not only a great entrepreneur but also an inspiring figure.”

Picture:Paula Cademartori

OTB
Paula Cademartori