Pacsun's CEO Brieane Olson on AI, betting on physical stores again and global expansion

Pacsun is riding the wave of its own reinvention. What started in 1980 as a small surf shop in Newport Beach, California, has grown into one of the main youth apparel retailers in the United States, with sales growing by about 10 percent in each of the past two years, reaching 970 million dollars in 2025, the company reported. Steering that momentum is CEO Brieane Olson.