Paraiso Miami Swim Week generates over 75 million USD in economic impact

Paraiso Miami Swim Week, one of the leading organisers of Miami Swim Week, reportedly generated over 75 million US dollars at its 21st season. Taking place from May 28 to June 1, the event included more than 100 runway shows and 20 satellite events, attracting hundreds of buyers and editors from across the globe. 

In total, Paraiso Miami Swim Week said it generated more than 75 million US dollars in direct and indirect economic impact, delivering measurable returns across Miami Beach’s key industries, including generating tangible economic impact for the city’s hospitality, retail, wholesale, food and beverage, and creative sectors.

Positioning Miami Beach as a catalyst for multi-sector growth, Paraisi Miami Swim Week drew in over 30,000 fashion professionals, global media powerhouses including Condé Nast and Hearst, and tastemakers from more than 35 countries, according to a press release. 

Sparking economic impact while forging cross-industry partnerships that extended well beyond the event itself through its many activations, like high-profile runway shows, beachfront activations, and private dinners, further strategic collaborations with global names like CoverGirl, Kevin Murphy, and LaCroix elevated the programming.

The debut of the Swimwear Icons Hall of Fame honored pioneering figures in the category, while a new sun safety campaign launched in collaboration with Toty by Sofía Vergara further underscored Parasio’s ongoing commitment to wellness and social impact. In addition, Paraiso also launched an exclusive partnership with The Ritz-Carlton South Beach and José Andrés Group, further enhancing its appeal.

As a result, the city saw a marked rise in hotel occupancy, retail sales, dining, and transport activity. Paraiso has also proven to be a powerful platform for emerging and women-led labels, solidifying Miami’s position as a rising global fashion hub.