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Perry Ellis signs licensing agreement with Mariscal Moda Hombre

By Prachi Singh

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Business

Perry Ellis International has signed a licensing agreement with Mariscal Moda Hombre S.A. de C.V. granting rights to design and distribute Original Penguin dress shirts and tuxedo shirts in Mexico. Distribution will begin at major department stores and upscale specialty stores in Mexico with a planned launch in fall 2018.

"We are enthused to welcome Mariscal Moda Hombre to the Original Penguin family. Mariscal Moda Hombre is a leading manufacturer of menswear, making the partnership an ideal collaboration for the company and our Original Penguin consumers," said Oscar Feldenkreis, CEO & President of Perry Ellis International in a media release.

"Original Penguin by Munsingwear's dress shirts will be a welcome addition to the company's portfolio. Mariscal Moda Hombre looks forward to building a strong partnership with other Original Penguin partners in the country. We believe the dress shirt category will further cement the brand's already strong presence in the Mexican market," added Ruben Marcos, President of Mariscal Moda Hombre.

Picture:Facebook/Original Penguin

mariscal moda hombre
Perry Ellis International