Reformation partners with Element Logic to enhance warehouse distribution

Los Angeles based womenswear brand Reformation has partnered with Element Logic to enhance its warehouse capabilities, in line with its commitments to become climate positive by 2025 and circular by 2030.

Element Logic, a provider of material handling systems and innovative automation solutions is set to support Reformation’s growth and help the brand continue to serve its increasing customer base as it expands its business and warehouse logistics.

"We are thrilled to partner with Reformation on this groundbreaking project," said Krish Nathan, CEO of Americas at Element Logic, in a statement. "Our collaboration putting this project together exemplifies our commitment to customer satisfaction and our desire to find the right solution for each of our customers. This project highlights the synergy between innovative technology and sustainable practices, and we are proud to support Reformation's growth."

The new project sees Reformation incorporating Element Logic’s AutoStore system to boost its distribution efficiency. A state-of-the-art system that features more than 80,000 bins, 115 R5 Pro Robots, and 13 Carousel Ports, the project will also include advanced Router and eManager software alongside a fully integrated conveyor system, for seamless and optimized operations.

"A standout feature of this project is our eManager software, which can seamlessly merge with Reformation's existing WMS," added Nathan. "This frees Reformation to make the decision to use standard settings for fast ROI, or they can customize the configurations to fit their specific needs."

"This relationship marks another milestone on our journey to scale Reformation and realize our mission," said Ivan Tchakarov, chief operating officer at Reformation, in a statement. "We're looking forward to leveraging Element Logic's extensive experience to ensure a seamless and successful implementation."