Shoe Carnival rebrands as Shoe Station Group

The US omnichannel footwear retailer Shoe Carnival has received shareholder approval to change its corporate name to Shoe Station Group. The name change takes effect on June 12, 2026, marking a transition in the group's long-term commercial strategy.

In connection with the name change, the common stock of the company is expected to begin trading on the Nasdaq Stock Market under the ticker symbol SHOE on June 12, 2026. Shares traded under the previous symbol SCVL until the close of the market on June 11, 2026.

Multi-banner strategy drives long-term expansion

The structural update aligns with a broader plan to focus on diversified retail formats.

“The new name and new ticker are reflective of our multi-banner strategy with Shoe Station as our primary long-term growth vehicle and Shoe Carnival continuing in markets where it is dominant. We will also seek to expand our business through strategic acquisitions of other footwear retailers,” said Cliff Sifford, interim president and chief executive officer of Shoe Station Group.

In addition to the rebranding protocol, the board of directors approved the payment of a quarterly cash dividend of 0.17 dollars per share. The dividend will be paid on July 20, 2026, to shareholders of record as of the close of business on July 6, 2026.

The distribution represents the 57th consecutive quarterly dividend issued by the retail group.