Skechers partners with Hoop ‘Til It Hurts on kids basketball shoe collection

Footwear label Skechers has revealed a new collection of kids basketball shoes and slides created in partnership with the Chicago-based Hoop ‘Til It Hurts Foundation.

Through the collection, the brand will be supporting the foundation in its mission to help children in underserved communities throughout the US. The initiative will provide additional funding to aid in the provision of athletic apparel and grants to pay for costs for the children’s sport-related activities.

Shoes available at Skechers US and Canada, both online and at select retail stores, include mid-top leather sneakers, off-court slides and a colourful lace-up style.

“As a family brand, children are at the heart of our company, and Hoop ‘Til It Hurts Foundation’s mission resonated with us,” said president of Skechers, Michael Greenberg, in a release. “By combining our philanthropic commitment and resources with their artistic designs, we’ve created a one-of-a-kind footwear line that honours the foundation’s mission.”